In the Spring Festival of the Year of the Tiger, Sanya has once again become the first choice destination for people to travel and vacation. Why?

In this Spring Festival holiday, Sanya with pleasant scenery has once again become the first choice destination for people to travel and vacation. In fact, this phenomenon is not difficult to understand from the aspects of climate, epidemic prevention and control, and the scarcity of tourism resources in Sanya.

First of all, the climate of Sanya is irreplaceable in domestic scenic spots in winter. In winter, the tourist attractions in the north are basically in the cold winter season, and the low outdoor temperature actually limits people's willingness to travel. Many scenic spots in the south are also in a relatively cold state during the Spring Festival. Take Shanghai, Hangzhou, Nanjing and other Jiangnan areas as examples. When the temperature in these cities reaches below 10 degrees, tourists will feel shivering. Therefore, Sanya in Hainan has strong competitiveness in this cycle. Compared with most tourist attractions in the north and south, the temperature in Sanya is warmer in winter. This also makes Sanya a good choice for people to travel during the Spring Festival.

Secondly, the global epidemic has made Sanya the first choice for people to travel in China. Compared with other provinces with local cases in China, Hainan is in a relatively safe state. The grim situation of foreign epidemic also limits people's willingness to travel abroad. Therefore, people are more inclined to choose a safe resort with "scenery similar to Southeast Asia" for short-term travel during the Spring Festival. From this perspective, Sanya has also become a better choice for domestic tourists.

Thirdly, there is a lack of tourism resources in Sanya during the Spring Festival. During the Spring Festival, people will choose an "out-of-season" tourist destination as the first choice for exclusive leisure. Then, Sanya with sunny and beautiful beaches will be a good choice for people to relax. The scarcity of this kind of tourism resources only occurs in the winter vacation of the Spring Festival. In addition, Hainan's duty-free shopping regulations also make Sanya a good choice for many shoppers.

To sum up, Sanya has a strong competitive advantage in the Spring Festival tourism market. It is a normal phenomenon to become the first choice for China people to travel and spend their holidays.