Why is Chow Tai Fook's gold more expensive than others?

The reasons why Chow Tai Fook is better than other brands in Huang Jingui are as follows:

1, brand influence.

Chow Tai Fook is one of the four major jewelry brands in Hong Kong. Established earlier, it is also one of the first large Asian jewelers to enter the second, third and fourth tier cities in China. It has inherent advantages in brand influence and reputation, and has cultivated a large number of brand trusters. The brand is loud enough, so it is naturally more expensive.

2. The marketing effect is good.

Chow Tai Fook has abundant funds and novel and unique design, which has led many gold design trends and fashion models in the Mainland. Chow Tai Fook often combines the current hot spots to quickly launch gold ornaments such as zodiac, solar terms and festivals to seize the market opportunities and is deeply loved by the public.

3. Strong brand layout.

Chow Tai Fook is a chain brand with a high market share, which is covered by specialty stores in almost every city in China. However, due to the large number of shops, the required personnel cost, shopping mall rent and promotion cost have also increased, so the price of its gold jewelry will naturally rise.

Matters needing attention in purchasing gold ornaments

1, weighing. If the object is gold, it feels heavy, which is what people call "gold falling into the hand", and vice versa.

2. Look at the color. Pure gold will shine brilliantly in strong light, which other metals, including copper, do not have.

3. Review phonology. Gold jewelry was thrown on the ground with a plop sound. The falsetto is sharp and bright, jumping higher than gold.

4, folding soft and hard. Gold has the characteristics of good ductility and low hardness. Pure gold is very soft to fold, and copper bars are very laborious to fold.

5. Use acid. Gold is insoluble in acid, but it will react with acid solution because it is mixed with other active metals such as copper.