The 798 Art District has become a "landmark of network celebrities" for mass aesthetic education.

"Forbidden City, Great Wall, 798", as the window for the world to see Beijing, was one of the favorite punching places for Chinese and foreign tourists to come to Beijing more than ten years ago. Today, the 798 Art Zone, which covers an area of more than 250,000 square meters, has nearly 400 cultural and artistic institutions and more than 100 famous artists' studios. It is not only the base of Beijing's multicultural experience, but also the "back garden" for the public to feel a better life.

Walking into the 798 Art District, Bauhaus-style buildings and old factories form a visual symphony, and graffiti walls everywhere bring a beautiful feeling. While letting the public intuitively feel the artistic atmosphere, 798 also undertakes the important mission of public art and artistic inclusiveness. Guided by the spirit of "openness, pluralism and tolerance", 798 Art District is developing into a "network celebrity landmark" of mass aesthetic education.

Teenagers become the "new main force" of 798 Art District.

As a well-known gathering place of contemporary art in Beijing, 798 Art District has held nearly ten "798 Children's Art Festival" in succession, and carried out artistic inclusion activities for young people. With the theme of "Creation makes me shine", the latest issue encourages children all over the country to feel life with creative thinking, and invites global experts to open a series of open classes to popularize children's artistic creativity in new ways. Among them, the theme sections such as "Unbelievable Future" and "Flying Off the Ground" inspired children's creative imagination of science and technology and the future, and received more than13,000 entries, more than 654.38+million families participated in activities and more than 640,000 online interactions.

"Artistic accomplishment begins with children." According to the relevant person in charge of Qixing Group, the operator of 798 Art Zone, "After the double reduction, more and more teenagers came to 798, where there are rich cultural and artistic forms, and creative courses, art workshops and children's art exhibitions for children aged 2 to 12 are endless." UCCA Ullens art center and Jiang Mumu art museum, which are located in the core area of 798, have set up children's art workshops and creative light and shadow art classes focusing on exhibitions to guide children to appreciate artistic works and explore more artistic expressions.

"Moisten things silently" and let art nourish children's hearts is an important part of 798 in the practice of mass aesthetic education. According to the relevant person in charge of Qixing Group, 798 is providing an immersive aesthetic education environment for young people through format optimization and space improvement, and young people are becoming the "new main force" for art appreciation and learning.

Parent-child activities make more families fall in love with art

Children are the core of the family, behind the aesthetic education of teenagers is the improvement of family cognition, and the "double reduction" has also created more parent-child time for the family. The diversified art supply in 798 Art District not only gives parents and children a multi-level activity experience, but also makes more families fall in love with art and makes the mass aesthetic education radiate more widely.

During the period of 2002111, the theme activity of "798Youngdays Garden Party" attracted many citizens and tourists. Parents take their children into the trend art market to feel the charm of the national trend, or they can go to the international picture book art exhibition to enjoy the parent-child moment.

In the 798 fashion art market, merchants from more than 80 brands showed their new products and ideas here. 798 elements such as refrigerator magnets, canvas bags and creative stickers have all become "hot items" in the market. Walking into the second floor of the 798 Art Center is the Emmers International Picture Book Art Experience Exhibition. The audience can explore the world in the picture book through the flip device on the wall and the parent-child interactive design such as dressing up and collage. All kinds of imaginary scenes are like a childlike visual feast.

"Because of the double reduction, the child has more spare time, so we will accompany him to feel the art. 798 has a strong artistic atmosphere and rich activities." Ms. Liu from Chaoyang District said after attending the garden party. It is reported that Qixing Group will rely on the high-quality aesthetic education resources in the 798 Art Zone to promote further cooperation with communities and campuses, actively carry out public cultural and artistic activities, and take the opportunity of "double reduction" to let art enter more families and make aesthetic education a means to enhance people's sense of gain and happiness.

Tell the story of China in artistic language and show cultural confidence.

The data shows that among the 6.5438+million tourists in the 798 Art District, the proportion of overseas tourists is about 30%, and more than 100 heads of state and politicians come here. Through more than 4,000 cultural and artistic exhibitions and activities every year, 798 Art Zone lets Chinese and foreign tourists know about "New Beijing". At present, the 798 Art Zone not only has cultural exchange centers in Denmark, North Korea and other countries, but also has non-legacy cultural and artistic institutions, which is a bridge for cultural exchanges and mutual learning between China and foreign countries. At the same time, 798 has been committed to telling the story of China in artistic language and showing cultural self-confidence.

A few days ago, a "Nature Perception Concert" was held in China Intangible Heritage Center of Folk Trade at No.798 Zhong Er Street, which echoed the natural solar terms and embodied the wisdom of China. With the percussion playing, people seem to hear the sound of rolling waves and feel the moonlight shining in the room outside the window. Many viewers said that in the 798 Art District, you can not only see the cutting-edge contemporary art, but also feel the wonderful traditional culture. This kind of "all rivers run into the sea" is itself a manifestation of cultural self-confidence. According to reports, in order to make the "China Voice" spread more widely, the 798 Art District will focus on "culture+technology" in the future, carry out digital construction of cultural and artistic content, and realize the interconnection and sharing of high-quality aesthetic education resources.

Text/picture provided by Zhao /798 Art District.

798 Art Zone: To popularize aesthetic education with temperature and explore the cultural roots of "beauty and * * *".

Li Qian (Party Secretary and Chairman of Qixing Group)

"Pursuing a better life is an eternal process". Prospering culture and art is an important way to create a better life, the unremitting pursuit of the people and our goal. 798 Art District is one of the top ten cultural parks in the world, a highland of contemporary art in China, a business card of Beijing, and shouldering an unshirkable mission.

As the operator of the 798 brand and the park, Qixing Group is committed to building the 798 Art Zone into a window for people to "discover beauty, appreciate beauty, feel beauty and spread beauty", so that people can immerse themselves in the cultural and artistic atmosphere from the moment they enter 798. We will keep pace with the times, carry forward the socialist core values, pay attention to the "double integration" of culture and technology, brand and industry, absorb all-inclusive cultural and artistic contents with the spiritual connotation of "openness, pluralism and tolerance", stimulate outstanding cultural and artistic works, innovate the cultural and artistic forms of blooming flowers, and offer "temperature, accessibility and wide spread" popular aesthetic education and art to benefit the people.

In the future, Qixing Group will continue to build around the "four centers" in Beijing, proceed from the strategy of serving the national cultural development, maintain integrity and innovation, and boost cultural prosperity. At the same time, we should be a "propagandist" of brand 798, a "waiter" of cultural and artistic institutions and artists, and a "salesman" of cultural industry development. Taking the "Beijing International Art Season" as an opportunity, we can tell the story of China in contemporary artistic language, present an artistic cultural feast for Chinese and foreign tourists, and explore the cultural roots of "harmony but difference, beauty * * *" for building a community of human destiny.