Nestle coffee illustration-how do college students enter the illustration market? What problems should I pay attention to when I first enter school, and what is my income?

Who knows the list of the third batch of China college students' art exhibitions? 20 1 1 Online Exhibition of China University Students' Fine Arts Works.

The third batch was selected for the final evaluation list.

(full name)

school

selected works

Ai sha Jiang tu er sun

Beijing Film Academy

Light, believers

Cao mengsen

Nankai University

Illustrator Gongsun Sheng, illustrator Miroto.

Cendandan

Tianjin university of technology

The story and rhyme of youth

Chen Chunyi

Shenyang Aerospace University

Muji, Jie Zhong, the 90th anniversary of the founding of the Party.

Chen Tiankang

Quanzhou Normal University

(product design) strike, Zhan Ji, pulse

Chenyanzhuang

Guangzhou University

Trouble, gossip, face

Dai Wenxiang

jianghan university

Small rural scenery

Deng bo

Art College of Panzhihua University

Desire and hope, dance and soul

Ding Haochuan

He 'nan University of Economics and Law Success College

Le Bang Real Estate, Jiudu Technology, Gaomin Media.

Dushan

Nanjing Forestry University

Teapot-shaped creative Mengniu perfect match-strawberry, Nestle coffee-the beginning of a beautiful day, China mobile communication-exploring the truth

Duanya

Shenyang chemical engineering university

High-rise escape drop bag

Feng

Yunnan University

leave

Feng Xiao

Yunnan University

Nicola coffee packaging

Qiang Fu

Harbin institute

Hua Dan and leather shoes.

Gianna Gao

Nankai University

Information age

Guan Qixi

Guangxi Arts Institute

hover

He xiaoxin

Zhuhai college of Jilin university

New exhibition area

Qiang Hu

Qiang Hu

Tower series poster

Kam-po Wong

Guangxi Vocational College of Ecological Engineering

Jiaju half-ripe

Ji Xiaogang

Yang-En University

20 12 China university student art exhibition

Ji

Chuxiong normal college

Dream I bloom

Jiali hollow carving

Kunming University of Science and Technology (KUST)

Carving and displaying, folding

Jia Lijun

University of Shanghai for Science and Technology

Still life, reinterpretation, word mark, old woman

Jia

Kunming University of Science and Technology (KUST)

Cup mark

Jia Yutong

Xi'an University of Architecture and Technology

Untitled, both rigid and flexible

Jiang lizhen

Xi 'an Academy of Fine Arts

The language of water, China

Jiang Mei

Guilin university of electronic technology

Server design

Kong Chunyuan

beijing city university

Illustration (Hope, Nap)

li binbin

Qufu normal university

Nestle coffee safety

Libuyi

Beijing Institute Of Fashion Technology

Future series

Li Chao

Anhui university of finance and economics

Aventure China series, China Mobile series.

Li Cheng

Xi'an University of Architecture and Technology

Build villa 1.2, twist water pipes.

Li feng

Zhejiang Gongshang University

Elegant rhyme, lotus night, Huang Tiao, elegant.

Haiying Li

Book Binding, Tomorrow Series of the Earth

plum

Guangdong Polytechnic Normal University

Harmony * * *, complementarity * * *! China Educational Television Fruit Network-Learning Articles

Li Junxian

Xi 'an Academy of Fine Arts

Jin GUI Fang ge kuo traditional Chinese medicine books group

Ming-Yu Lee

Zhuhai college of Jilin university

Non-toxic sexy series

plum

Sichuan Conservatory of Music Chengdu Academy of Fine Arts

Summer Rain 3.4 Indoor 2.3

Li Shiyuan

Nankai University

In the mirror.

Teng Li

China Academy of Fine Arts Shanghai Design College

wineglass

plum

Yanshan University

Logo design

Li Xin

Jincheng college of Sichuan university

Anti-Fur _ Text, Teacher's Day-Dedication, Street Dance Club

Du Limin et al.

Liaocheng university

Small peas by the window, the earth image belt

beam

academy of arts&design,tsinghua university

Loneliness is singing, if love, drama and rhythm.

galaxy of literary talents

Autumn language, Jialing in May, summer solstice.

Ling rihua

Shantou University

Yearning, lotus root

Liu fangcen

Kunming University of Science and Technology (KUST)

cry out

Liu richun

Huzhou Vocational and Technical College of Zhejiang Province

Animation "Dragon Fight Rabbit"

Liu Xiang

huizhou university

black

Liu Xiao

Qingdao university of science and technology

Eiffel Tower Series

Qiao Hongkui

Nanjing University of Technology

Gold foil application design

Qin

Chuzhou University

War, murals, monsters, design, communication

Quan Feifei

Chuzhou University

We are all small, Yunshan, escape from hell.

Sha Feng Zhu Tianan

Shanghai University

Help Japan, Snow Bridge, Corn in Snow, China Incident.

Su Haifeng

Guangzhou academy of fine arts

Nanshan litchi wine packaging, Yueyang tower cup, flower and flower scented tea packaging

Su juanman

South China Agricultural University (SCAU)

think

Sun Xi

Tianjin Academy of Fine Arts

Blue and white borders, dreamland, flowers and butterflies

Tang haichuan

Yanshan University

Tibetan mother, invisible time

plum

Yanshan University

Invisible time

Tang Rui

jianghan university

Warm, global warming

Tang Zhengdong

panzhihua university

The house in memory

Taofubang

Harbin normal university

90-year-old Shanghai with absolute vodka

stand tall and erect

Shenyang chemical engineering university

Be like a doctor outside.

Wang Zhao

shandong university of art & design

face

Jie Wang

Geng Dan College of Beijing University of Technology

Fiber weaving

Wang jieke

guizhou vocational technology college of electronics & information

Shooting series and door gods

Lei Wang

Shenyang Gong Li University

Memories of post-80 s

Wang Mingsheng

Taiyuan University of Technology

Coincidence of Sunsets in Photographic Works and Its Centennial Connotation

Wang shaohuan

Tianjin Academy of Fine Arts

Warm spring, ripple, dusk, morning rest

king

Xi'an University of Architecture and Technology

Small quiet

Wang Shuxin

Shenyang chemical engineering university

Charity interactive donation machine

Wang Yang

Jilin University

Romance under the window

Wayne Wang

Wuhan University of Technology

Heshunchen

Wang Yongjian

dalian university of foreign languages

It is better to teach people to fish than to teach them to fish.

Wang Yuqin

University of Shanghai for Science and Technology

window

Wei Hongyang

Nanchang University

Deciduous leaves return to their roots and refuse shark fin

Wu kequan

Qiongzhou University

Home interior design

Nishikawa kiyoshi

Sichuan Academy of Fine Arts

The tape of the years, names and years we live in.

thank

Liaoning university of technology

Shoes-Waterfall. Desert articles, protecting animals (best-selling articles)

Xu jinyu

Beijing University of Technology

Birch forest series, female

Xu Yan

nanjing institute of visual arts

Bird's Nest Packaging Design

Snow Yao

Huazhong normal university (CCNU)

Game, existence and shackles between man and nature.

Yang Dan

panzhihua university

Lin Jing yanzhu

Yang

Traces, images, open bottles,

Yang Ke Zhu Hao

Hubei University Of Technology

Consumption of green, weak green signal

Yang Lili

Southwest University

South of Zhongshan, Tibet, behind Gandanlin Temple, Yongbulakang

Yang Lin

Nanjing Normal University (NNU)

Exhibition Hall, Conceptual Design of Ocean Theme Hotel, Sacrificial Space

Yang Shen

Hebei Normal University

honour

Yang shengxue

Hebei Normal University

"harmony"

Yongdandan

Xinglin College of Nantong University

Youth fearless dream Yang Wei

Youyouke

Waiting for Godot

Yu Xiaoming

shandong university of art & design

Poppy temptation _KENZO product brochure design, Coca-Cola honey trap series

Yu Yang

Jilin University

Long island fishing village, harbor, country road, overlooking Songjiang, Songjiang in early autumn

Di Leilei

Xi 'an Academy of Fine Arts

Pay attention to green homes and food safety

Zhang Hesheng

lanzhou city university

And this island.

Iazon

Nankai University

Connotation series

Zhang maobo

shandong university of art & design

Sunrise sea of clouds

Zhang Na

Northwest Normal University

Chinese style series

Shiyu Zhang

Hubei Institute Of Fine Acts

Alleys and scenery

Zhang wansen

Guangdong Vocational College of Science and Technology

Logo design of animation enterprises in Qu Di

Zhang Xiao

Hunan university of technology

Wooden box love

Xue Yao Zhang Yanfen

Huazhong normal university (CCNU)

"White" pigeon, solution

Zhang Yanyan

Shanxi University

Purple symbolizes infatuation and memory.

Zhao Lei; Ray (R 1SE member)

Tianjin Academy of Fine Arts

Sunflower, originally from the same root, Yan Songling, childhood.

Zhao Meng

Hebei University

little boy

Zheng ruoxin

Southwest Jiaotong University

positive and negative

Zhou Yanjie

Ankang university

breathe

Zhou Zhiying

Guangzhou academy of fine arts

TRIACE bicycles experience shop

bright red

Wuhan Jianghan University

Furniture design of children's electric toothbrush and reunion table and chair

Liu Jie, Zhu Hao.

Hubei University Of Technology

The emblem of the 8th Kaifeng Games, the mascot of "ID Group" and the emblem of National Fashion and Creative Center.

bright red

East China University Of Science and Technology

Solar hybrid private car

Zuo Honghui

Shu Da College of Hunan Normal University

My sample life life.

Wang Keqin

Jilin College of the arts

Female human body, morning glory

Jie Wang

Jilin College of the arts

Fishing and the corner of the farmhouse

How do college students enter the illustration market? What problems should I pay attention to when I first enter school, and what is my income? "In ancient times, an illustrator was very important. He is the spokesman of cultural hierarchy and class rule; In modern times, illustrators are very avant-garde. He is a romantic figure who advocates revolutionary ideas and satirizes the shortcomings of the times. In modern times, illustrators are noble. He is a waiter who beautifies life and alleviates contradictions. " Wang Dongsheng, an outstanding illustrator in China, said. Not long ago, at an illustration report meeting of Renmin University, Wang Dongsheng gave a speech entitled "Happy and Rich Commercial Illustrator". "Illustrators are assistants or clowns, and they are interchangeable items when changing plays. Sometimes, he is the standard-bearer who decides the outcome of the battle. "

"Happiness and wealth" is a true description of the quality of life of a few people in this industry, but it is far from the general living condition of this professional group. "When the industry rules have not yet been formed, you have succeeded, and you are the one who makes the rules." There are many gaps left by the illustration industry in China, which are of pioneering significance to the practice of every illustrator.

In other words, with the development of modern science and technology and modern tools, the prospect of illustration is very broad. Illustrations of children's books, commercial advertisements, government regulations and general traffic regulations all need a large number of illustrators. There are also commercial advertisements like now. For example, when a new building starts, many illustrators are needed to do these things, on the periphery of the building wall, as well as the publicity of the building. Illustration even goes out of paper and extends to the wall and environment, including science fiction in science and technology, as well as illustrations such as animal and plant specimens and illustrations, which require a wide range of talents.

A netizen named ilughoiu wrote in the Virtual Illustrator Survival Society: "Unfortunately, a considerable number of illustrators are engaged in pirated processing in some studios and illegal companies. And their level is quite high! Patterns on some paper products (stationery, envelopes, greeting cards, etc.). What we usually see in the market is from their hands. Of course, most of them are plagiarism. Sometimes, how many illustrations can you see in an open magazine? Photos are everything! On the bright side, this is a good thing. Because this shows that there is still a lot of room for development in illustration. "

Another netizen Albert said: "I don't think it will be commercial illustrators who starve to death, but artists!" " Many foreign publications use commercial illustrations, which have copyright advantages. With China's emphasis on copyright, I imagine there will be a growing demand for commercial illustrations in China. Commercial illustrator is a very rich and happy career. Because every painting is related to direct reward. "

In any case, commercial illustrators in China are gathering in one direction under the call and organization of some people, and this soon-to-be-formed professional community will become the source of illustration power in China in the future.

Second, the current situation of domestic commercial illustration market

The current situation of domestic commercial illustration industry can be said to be perilous, treading on thin ice!

After the WTO protection period in 2008, our cultural form will face an unprecedented impact, and local illustrations will be difficult to pronounce. What's more, there are very few people who draw illustrations now, and as far as I know, they can't be the mainstay; Illustrators from Hongkong, Taiwan Province and Canada have landed on the coast. In a few years, a large number of foreign artists will flood into China for gold. So can we stick to our cultural stand?

Compared with foreign countries, there are the following deficiencies and areas that need to be improved:

1: The transition between culture and business is too slow.

2. Lack of social awareness.

3. There is no talent reserve.

The division of labor in foreign illustration production is very rich, and illustrators are divided into many aspects according to their own styles and different ideas. Some illustrate books and specialize in books; Some specialize in advertising; Some of them specialize in outdoor murals. In terms of tools and methods, it has broken the previous illustrations with colors and pens, and the means have been very rich. In other words, an illustrator needs to master a variety of means and have flexible thinking. Qi Baishi, a great painter in China, once said a very famous sentence: "The beauty of painting lies in similarities and differences, too similar to internal customs, but not to prosperity." What he means by saying this is alienation. If we extend this concept to today, that is to say, between right and wrong, between reasonable and unreasonable, between right and wrong, we always look for a kind of integration in contradiction, and then produce a new thing, that is, freshness.

Through consulting some materials, I learned that the middle and lower levels of China advertising industry are all local advertising companies, with small scale, large quantity, few customers and low fees. A large and medium-sized city may set up and close hundreds of such companies every year. Although they also need a lot of illustrations, they often steal existing pictures to cope with the situation because of lack of money. Even if an illustrator is specially invited to draw, due to the limitation of customer budget, it is often impossible to give a generous unit price.

The advertising industry in China is dominated by relatively large multinational companies. Some 4A or quasi-4A companies, such as Dentsu, Macon and Ganoderma lucidum, are still their initial international customers, such as Nestle Coffee, Intel, Sony and Coca-Cola. In fact, these advertising companies initially landed in the mainland market to follow the development of their original customers. However, since they occupied the mainland market 10, various companies have been localized, grabbing mainland advertisers and carving up the largest market share in China.

At the beginning, the international background of these companies made almost all illustrations monopolized by overseas illustrators. After several years of development, everyone realized the advantages of local illustrators: low price, local painting style and no geographical distance between work and monitoring. So it seems that there are more and more local illustrators in recent years, but the really important illustrations have to be sent to Hong Kong and other places for production.

In terms of price, the average illustrator in China charges several hundred to one thousand yuan/piece, the illustrator in Hong Kong or Taiwan Province Province charges several thousand to ten thousand yuan/piece, and the illustrator working in Hong Kong charges ten thousand to tens of thousands/piece. Of course, this price is only suitable for advertising in general and painters who are not as professional as themselves. If it's a special kind of painting, and it's an outsider, that's another matter. For example, 1997, Zhide Advertising Company bought an illustration from a local Yangliuqing painter, worth 70,000 yuan, which is definitely beyond the reach of professional illustrators who sell themselves as prostitutes. But this still can't reach the real price of art!

China's advertising industry relies too much on computers and photography. Due to the uncontrollable time production level and personal illustration creation, people would rather rent a painting from a gallery company for 3000 yuan and modify it by computer (often pasting a product picture on the original picture) than hire an illustrator for half the price. Therefore, our illustrators are often just "proposal sketch" painters, visualizing ideas and facilitating communication with customers. Once the proposal is passed, the next step is the photographer and the photo rental company.

In fact, the most profitable job has never been an illustration in the true sense, but a variety of sub-lens marriage proposal scripts "TVSee". Because the demand for proposals is large and the requirements are low. You can draw at least 20 shots in eight hours every day. 100 yuan can get two thousand yuan for a shot. I'm sure I can get 10 thousand yuan for working a week But if it is a real illustration for graphic publishing, the company's requirements will be harsh immediately. At the rate of 5000 yuan each, you can draw one every two days, but it will definitely be revised. The preliminary revision opinions are put forward by the advertising company, and can only be sent to customers for review after the advertising company is satisfied. Of course, the customer must also propose amendments (often inconsistent with the original amendments of the advertising company), and then make painful revisions again and again. It often takes a week to complete an illustration for 5000 yuan, and the income plummets!

Nowadays, illustrators no longer earn so much money. Advertising illustrations may also become like this. You don't need a level to draw a draft illustration, but you have to make money. Finally, mainland illustrators specially draw things for 100 yuan a week, and all illustrations for 30,000 yuan are sent to Hong Kong. Long-term low-level work, so that everyone's creativity can not keep up with the market, the cost is less.

However, animation in China is still developing. It is very likely that a large number of animation talents will emerge in China one day, and so will our illustrators. Wang Dongsheng said, "There will be an illustration craze in 2008 and 20 10, and China needs to make preparations five years in advance. When foreign illustrators enter China, we cannot give up the market. "

Bai Song, the first idol cartoonist in China, is from Jiujiang, Jiangxi Province, whose ancestral home is Chongqing, and Tujia _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. I copied Disney's works, as well as the works of Japanese masters Toriyama Akira and Tsusaka Xiuxiu for decades. After graduating from college, I began to create independently.

Occupations other than animation creation, commercial art planning, Yi-ology, graphic model, actor, program director, etc. Because of his unique star temperament, he was praised by the media and fans as "the first idol cartoonist in China", and his Q comic and watercolor style in Europe, America and Japan was first-class. Tony Rabbit, the first blockbuster work, has been popularized on the Internet since 2007, and won the "Top Ten Online Animation Images in China" in 2007. In 2008, Tony Culture Communication Co., Ltd. was established in Wuhan High-tech Industrial Zone, and his works were adapted into animations, becoming the first three cartoonists in China and a disciple of Yin Fengzhen, a famous painter, inventor and Buddhist.

Development history

In July 2003, my friend * * and I completed the interior design and publicity design of the first flagship store of Nitto Black Tea, a famous Japanese tea company.

In 2004, independently designed the mascot and logo design of "Forbes 2008 China list of potential enterprises".

In 2004, in Beijing Siku Culture Development Co., Ltd. _ Weiyang Yangyang Province

In 2005, Founder Technology Co., Ltd. created an e-reader Founder Smart Baby series of picture books, which were mainly sold to Malaysia.

China's largest supplement, English Weekly, is a special cartoonist.

In 2006, I mainly designed the LOGO and brochure design of the famous Korean contact lens "Hanshibao".

Education Digest Weekly of Ministry of Education-cartoonist for smart parents.

On May 1st, 2007, Hefei International Animation Game Carnival invited cartoonists.

In 2007, the mascot designer of Tianjin International Animation and Game Industry Expo invited cartoonists.

In 2007, the first animation art festival in Nanshan District of Shenzhen was specially invited by cartoonists.

June 2008 5438+ 10-June 2008 5438+ 10 Beijing Wanying Shi Sheng International Advertising Co., Ltd. _ My account number is ankle pain.

2008 Wuhan "May 1st" International Animation Festival invited cartoonists.

Special cartoonist of Beijing Shijingshan Cultural Festival in 2008.

Special cartoonist and mascot designer of Dalian International Animation Festival in 2008.

In 2009, Beijing Blue Harbor invited cartoonist.

Invited cartoonist at 2009 Beijing Zhongguancun CGOPEN Network Industry Evening and Opening Ceremony.

In 2009, we mainly designed the mascot "Momo Bug" of the famous "Momo" parent-child table in Taiwan Province.

Interview with China Electronic CG Magazine,No. 1 2009.

In June 2009165438+1October, the 4th Beijing International Cultural and Creative Industries Expo invited cartoonists in the animation field. _ On June 5438+065438+ 10, 2009, he was specially invited to attend the press conference of the drama Mahua FunAge 20 10.

June 5-38, 2009+February, participated in Zhongguancun Forum of Animation Industry across the Beijing Strait.

20 10 1 Interview with Witkey's Medino.

20 10 invited the cartoonist of "Chinese and foreign masters" on the hand-drawn board of Hanwang.

20 10 Interview with Bao Bo Art Network in March.

20 10 became a judge of 20 10myTino April Fool's Funny PS Contest in March!

20 10 exclusive interview with the famous trend magazine "milk" in the 9th issue.

20 10 invited cartoonist at the 13th Beijing International Science and Technology Industry Expo.

20 10 China telecom "v" bo mascot invited designer.

20 10 10 LOGO and mascot designer of the 2nd Tianjin International Animation and Game Expo (endorsed by Duke Rabbit).

His works were selected in the 2006 China Animation and Game Yearbook and received by the CEO of Disney Universal Publishing Company in China.

The main works are: Tony Rabbit, Little Dinosaur, Duke Rabbit and Small Pickup. _ _ Satin tries his best ◎ Caoyi tries his best _ Dou tries his best _ Forgive my death _ Forgive my short stamp _ Are you scaring me? There are many categories: Alai welcomes the Olympics, ice and ice, and biochemical people.

Present continuous tense:

Now he is the person in charge of an animation project, the key project of the 11th Five-Year Plan of China Education Society, the chief image consultant of an investment consulting company in Beijing, and the strategic cooperation cartoonist of the top ten public relations companies in China. It also serves many cultural and publishing institutions.

20 10, he will make duke _ABBIT _ abbitt (D.R. for short) into an animation brand. The first plan is to combine animation with sexy underwear, which will also become the first cartoonist in China to combine animation with adult clothing. As an image ambassador, Duke Rabbit also endorsed the online marketing campaign of renaming "national love teeth day" as "National Oral Health Day" in 2009, and was also invited to create illustrations of Nestle's new coffee and Sanyuan milk in 2009; Now, he has joined many famous cartoonists, photographers, supermodels and planners in the industry to create a fashionable cartoon underwear brand in China. 20 10 costume sedan chair belongs to our cartoonist Bai Song and our cartoon brand. _ _ Bamiyan _ _ has been listed before 12. Since the end of June, 20 10, the traffic of this blog has exceeded 1 1.5 million, and the number of visitors has exceeded 4.2 million.

Sina Animation, Tencent Animation, Tom Animation, China Animation Network, China Illustration Network, Beijing Animation Network, Shantou Network, Beijing Animation Network, Animation 10 1 network, China Copyright Network, China Animation Trading Network, Animation Empire, Value China Network, Fuzhou Satellite TV, Tianjin TV Station, Anhui News, etc.

This reckless man once said that he should use his life to achieve a goal, that is, his cartoon image can enter Disney one day! Duke Rabbit Underwear _ Duke Rabbit _ abbitt