What are the key nodes of overseas marketing in 2023?

There is less than a month before 2023. For overseas enterprises, what other important marketing nodes need to be understood and paid attention to in the new 2023? In this paper, Inpander, a professional overseas KOL marketing agency, has compiled an ultra-detailed "Overseas Marketing Calendar for 2023", which indicates the most important consumption nodes in the world, which can help overseas enterprises to easily sort out marketing nodes and hotspots and help them plan marketing activities in advance. Let everyone feel how to get the full version of ↑ 859365438+1 February Back to School Season (Brazil) 65438+1October 65433 Martin Luther King Day 65438+1October 22nd, Spring Festival 65438+1. New Year's Day time: 65438+ 10/month 1. Involved in the market: Global New Year's Day is called "New Year" by most countries in the world, and it is also an important marketing node. As a global festival, New Year's Day is suitable for all kinds of brands, especially goods with festive atmosphere, such as holiday decorations, gifts, cards and other goods. 2.CES Consumer Electronics Show Time: 65438+1 0.5, involving the market: As the world's largest science and technology exhibition, ConsumerElectronicsShow (CES) held in the United States every year/KLOC-0.0/month is a testing ground for China's consumer electronics products to enter the international market and an arena for marketing means. 3. Three Kings Day: 65438+10.6, involving the market: Children's Day in Spanish-speaking countries. Celebrated in Cuba, Spain, Mexico, Argentina, Puerto Rico, Dominican Republic, Paraguay, Uruguay, Colombia and Venezuela. European countries such as the Czech Republic, Portugal, France and Poland also celebrate the Three Kings Day. 4. Spring Festival time: 65438+122 October, involving the market: With the global popularization of China culture, more and more countries have set off the trend of "China fever", and the year of China with China characteristics is naturally one of the highlights worthy of publicity. Overseas brands can export China's traditional culture through the Spring Festival, which is helpful for overseas marketing. In February, South America is the target market for many overseas brands, so the carnival should not be missed. In February, Brazil, Panama, Bolivia, Argentina and other places ushered in carnival. 1-February, February back-to-school season (Brazil), Black History Month (USA, Canada, UK, etc. ) February 1 August-February 2 1, Carnival (Panama) February 20-February 2 1, Carnival (Argentina, Bolivia) Carnival (Brazil) February 5 Grammy Award (USA) February 12 Super Bowl (USA). Super Bowl Time: 65438+1October 12 Related to the market: North American NFL Major League Football Championship, known as "American Spring Festival Evening". 2. Valentine's Day: February 14, involving the market: February 14, the world's annual Valentine's Day is also a highlight of global marketing, and overseas enterprises can launch various marketing with the theme of "love". Of course, the topic label of "single" will also be a good direction of reverse marketing. March has Women's Day, Mother's Day in Britain and the Middle East, and Ramadan in Islam. Overseas brands can seize the actual situation and increase the marketing efforts of related categories. March 8th, Women's Day 12, Oscar Night 14, White Day 17, St Patrick's Day (Irish National Day) 19. Mother's Day (UK) March 2 1, Mother's Day (Middle East) March 23-April 20, Ramadan (Middle East, Southeast Asia) 1. Women's Day Time: March 8th, involving the market: This global festival is set up to commemorate and celebrate women's great contributions and achievements in politics, culture, economy and other fields. In recent years, with the rise of "other economy", female consumers have more right to speak, and overseas values and attitude marketing has become the focus of Women's Day marketing. 2. Ramadan time: March 23-April 20, involving the market: Ramadan in the Middle East and Southeast Asia is a sacred festival in Islam and a peak time for exchanging gifts. During Ramadan, brands need to lay out marketing strategies in advance, implement them in stages in a planned way, integrate Ramadan localization elements, combine marketing needs, choose appropriate marketing methods, and seize the peak of revenue. Easter, which symbolizes rebirth and hope in April, will come this month. Spring clothes and picnic supplies can seize this marketing opportunities and use social networks for brand promotion and product sales. March 23rd to April 20th Ramadan (Middle East and Southeast Asia) April 1, April Fool's Day April 9th, Easter (North America, Europe and Australia) April 14, Coachella Music Festival April 2nd1,Eid al-Fitr (Middle East and Southeast Asia) April 17. Combining the characteristics of brands and industries, turning "fools" into "entertainers" is the focus of April Fool's marketing. 2. Easter time: April 9 involves the market: As an important religious festival in the West, Easter in North America, Europe and Australia is a marketing node that cannot be missed in the European and American markets. When a brand goes out to sea, it can decorate the brand mall in a targeted way, create a festive atmosphere, hold Easter promotion activities, and combine free shipping, full reduction, buy one get one free, discount, combined purchase discount, gift card and other ways to stimulate users' desire to buy. 3. Coachella Music Festival Time: April 14 Market Involvement: North America is one of the most forward-looking music festivals in North America. Every year, hundreds of overseas internet celebrities fly to Indio, California to attend the annual music festival, presenting more interesting experiences for their fans on social media platforms and promoting their sponsored brands. From the end of April to the beginning of May, Japan welcomes the Golden Week holiday, and many Japanese people will take this opportunity to travel around. Brands interested in the Japanese market must not miss this opportunity. May 1, Labor Day April 29th to May 7th, Golden Week (Japan) May 9th, Europe Day May 14, Mother's Day May 25th, Africa Day May 26th, Polish Mother's Day May 27th, French Mother's Day from the end of May to the beginning of June, CyberDay (Chile)/kloc-0. Golden Week (Japan) time: from late April to early May, involving the market: Japan Golden Week refers to the period from late April to early May, between Showa Day (April 29th), Constitution Memorial Day (May 3rd), Greening Festival (May 4th) and Children's Day/Dragon Boat Festival (May 5th) which are adjacent in turn. 2. Mother's Day Time: May 14 Involving the market: Global Mother's Day is a festival to thank mothers, which falls on the second Sunday of May every year. If overseas brands want to grasp the "gratitude economy" of Mother's Day, they need to know the latest sales data, gain insight into the changes in consumer preferences, and then determine the marketing strategy for Mother's Day this year. 3. Network Day Time: From the end of May to the beginning of June, involving the market: The most important promotion festival in Chile is hosted by the Electronic Commerce Committee (CCE) of the Chilean Chamber of Commerce, aiming at promoting the development of the e-commerce industry, and its influence covers Latin American countries such as Chile, Peru and Colombia. It is suggested that overseas brands refer to the Double Eleven promotion, so that users can feel the benefits and drive sales with discounts. From June 1 to June 30th, June is a month of pride to commemorate the Stonewall riots, and it is also a time for sexual minorities++groups to get together to celebrate, unite, act, reflect and support. From the end of May to the beginning of June, Chile Cyber Day in June, Pride Month 1 in June, International Children's Day in June, World Environment Day 12 in June, Valentine's Day in Brazil in late June, Bull Running Festival in Brazil 18 in June, Father's Day on June 23rd, Father's Day in Poland on June 24th, Midsummer Festival on June 29th (Northern Europe Haji Festival (Eid al-Adha Islam) 1. PrideMonth Time: The whole June involves the market: Pride Month in Europe and America has become the marketing position of various brands. During the Pride Month, world-renowned brands such as Starbucks, Nike and Disney all produced and launched rainbow-themed products, and launched various corporate public welfare projects and partner marketing projects with the theme of supporting minority groups. 2. Father's Day Time: June 18 involves the market: Children's Day and Father's Day in June are the same as Mother's Day in May all over the world, and the focus of publicity can be on the people who celebrate the festival. Enterprises with this group as the main user group can use this wave of festivals to carry out marketing and bring goods, such as children's day carnival of toy enterprises and Father's Day thanksgiving feedback of razor brands. 3. Midsummer Festival Time: June 24 involves the market: Nordic Midsummer Festival is an important traditional festival in northern Europe, which originated from religion and later became a folk festival. Mid-summer Festival is the longest day of the year in Northern Europe, on which people celebrate that light drives away darkness and everything recovers. Bonfire party is an important activity in midsummer festival. The newlyweds must light a bonfire, then people put on national costumes, girls dress up as goddesses, perform various traditional folk handicrafts around the bonfire and spend the midsummer night singing and dancing. Different Nordic countries celebrate in slightly different ways. 4. Haqi Festival/Eid al-Adha Time: June 29th involves the market: Although the festival promotion of Eid al-Adha in the Middle East and Southeast Asia is not as popular as Ramadan, from the perspective of holiday customs and atmosphere, Eid al-Adha is also a good time to give gifts, and overseas brands can increase product sales by promoting popular gifts. The above is the key marketing node of the overseas marketing calendar from June to June, 2023, 65438. If you want a more detailed marketing node calendar, please make it public quickly. Lord. Reply to the 2023 overseas marketing calendar in the background and download the full-year HD version!