Design color picture material time theme-How to express the theme color elements of graphic design?

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This design is a hand-painted watercolor Christmas greeting card format.

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The copyright of original watercolor Christmas cards can be commercialized.

Christmas is 90, and I drew three greeting cards for my friends with watercolor paints, all of which were copied from the little red book.

12 on the theme of color, and then complete the 12 theme every month.

Subject source:

I was born in the early 1980s,

In most parts of China at that time, there was a shortage of materials: not to mention works of art, garden and home decoration, and costumes. People have just had enough to eat, and there are few meat dishes.

I grew up in the Gobi Desert in Xinjiang.

The adjective belonging to Gobi Desert is desolation. Not to mention flowers, green grass is scarce, and artificially planted trees are often sparse. Apart from the gray of the desert, the only striking color is the clear blue of the sky.

The desolation of nature and the poverty of social material. Therefore, when I was young, I never had any special feelings about color.

Remember to learn to draw in the fifth grade.

I looked at the paint in 12 color,

I don't have any * * * sound and imagination about color, but I still feel hazy, at a loss and at a loss when I paint with color.

Looking back now, all the paintings are lifeless and full of vitality.

As an adult, I began to have more feelings and surprises about color.

When I was in college in Beijing,

In spring, in and around the campus, there are pale and brilliant winter jasmine, rich and charming wisteria frames and pink and delicate peach blossoms;

Xiangshan red in autumn; Green pine needles under snow in winter.

Then everything is fresh and happy.

Later, I came to Guangzhou, where the subtropical climate is evergreen all year round, and all kinds of flowers are colorful all year round; The window of the shopping mall is dazzling and colorful.

Enter the beauty industry after graduation. At this time, it seems that I finally opened the aesthetic door of color hidden in my soul. Since then, I have never left on the road of pursuing beauty.

I still remember the yoga chakra balance health care that I came into contact with at work. Seven colors correspond to seven chakras, which is mysterious and wonderful.

In fact, our Chinese medicine also has a five-color theory, and China also has a color culture.

There are all kinds of legends and truths about colors at all times and in all countries.

Later, I opened a shop and contacted products every day. Besides designing products and choosing colors, I often meet customers asking how to choose colors. Therefore, I pay more and more attention to color.

Later, I felt that my thinking, practice and self-study were really limited, so I went to a training institution to study the Color Theory and Application of Personal Image, which was a real qualitative improvement for me personally in the color kingdom.

I have been fascinated by color for so many years, and I continue to design color products. I feel it's time for a color inventory, which is a self-summary. I hope I can bring some useful sharing to you who are interested in color. I also hope that I can help you choose your favorite and suitable colors in the future, so that colors can bring more beauty and happiness to your life.

12 theme is as follows:

1 Red (June 2022)

2 Blue (July 2022)

3 Green (August 2022)

4 Black (September 2022)

5 Yellow (June 65438 +20221October)

6 cyan (165438+October 2022)

7 White (65438+February 2022)

8 pink (65438+20231October)

9 Subtext of Color Purity and Brightness (February 2023)

Some knowledge about 10 color: About1(March 2023)

Some knowledge about 1 1 color 2 (April 2023)

12 How to choose the color that suits you (May 2023)

How to express the theme color elements of graphic design? 1, determine the theme basic color.

The basic color is the keynote of the whole design. Determining the basic color that matches the design theme is the basis of color expression theme. This foundation is laid, so that color matching will not deviate from the theme from the beginning. For example, our theme is to be light and happy, so it is obviously inappropriate to choose some cool colors to calm your emotions.

2. Choose colors by combining elements.

Generally speaking, design themes have their own characteristics. Before designing, we should be good at discovering and refining these characteristics from the theme elements and determining the theme color from them. For example, when designing an e-commerce advertisement with lip gloss, we should consider the audience style it is aimed at in combination with the series colors of lip gloss. Then choose a color that can express this style.

3. Accumulate color schemes

Many friends will feel uninspired when designing, and will only match colors in the usual way. This will lead to a rut in color matching, and different themes may all present the same visual effect and seem similar. This is actually because our daily accumulation is not enough, and it is difficult to make bold attempts.

On how to express the theme color elements of graphic design, Global Ivy Bian Xiao will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.