Traditional Culture Encyclopedia - The 24 Solar Terms - New Year's advertising copy, is there any good copy worth sharing?
New Year's advertising copy, is there any good copy worth sharing?
I said in the copywriting training class that a good copywriting should meet three standards, namely, festival-related, emotional * * *, and organic implantation of brands or products.
Today, with these three standards, I have carefully prepared three brands of New Year's Eve advertisements. Let's see:
1, durex-northern off-year VS southern off-year
Twenty-three, melon is sweet, lick your mouth every day next year.
Twenty-four, the rice cake is sticky, and it is sticky every night during the Spring Festival.
Twenty-three, jiaozi incense, full of juice soup.
Twenty-four, round and round, swallow the golden pill.
Twenty-three, fire crisp, you are in a hurry.
Twenty-four, sweet, the tip of my tongue moistens my heart.
Off-year related elements: honeydew melon, rice cake, jiaozi, glutinous rice balls, sesame cakes and water chestnut.
Emotion * * * Song: These delicacies can remind people of the scene of the New Year's Eve, causing emotion * * * Song.
Brand implantation: You should know that food is integrated into your own characteristic products in design.
2. Little yellow car
Sweep away the dust in the king's house and greet the New Year calmly.
Elements related to off-year: Kitchen God, Bodhisattva, Fu, and various foods on the round table.
Emotion * * * Ming: In front of the Kitchen God Bodhisattva, the round table is full of delicious food, which can remind people of the custom of off-year, and the Bodhisattva is the king.
Brand Implantation: A Man Riding a Yellow Car
3. Hungry
The taste of the year is on, and the new year's e-spring is about to begin. Brother E is delicious.
Elements related to off-year: posters, lanterns, firecrackers and couplets on a red background.
Emotion * * * Song: Mainly reflected in the text. Using "Little Brother E to Delicious" reflects people's demand for delicious food and can produce emotional songs.
Brand implantation: the clever implantation of homophonic symbol "e"; In addition, the implantation of the middle takeaway brother, these are brand implants, and they are doing very well.
All right, that's it for the small advertising copy. After reading it, you may have new ideas about the creation of borrowing copy. You can also come to a group of small advertising copy of your own brand. Leave a message and study together.
Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).
- Related articles
- Festivals related to the lunar calendar
- Male life Gregorian calendar1977165438+1October 25th 15, when students ask about fortune.
- How to match Suzuki 1.6 electronic throttle?
- What app can watermelon and vibrato video have?
- How to adjust Peugeot 2008 electronic throttle?
- 2005 solar calendar 3. 16 lunar calendar?
- About the zodiac
- Ding Dong! Your Christmas presents are all ready! High quality Haval F5 is waiting for you!
- The twelve meridians Yidu point
- Now prisons are all humanized management. How is life in prison during the New Year? Can you eat meat?