What are the characteristics of pop posters? Characteristics and advantages of pop hand-painted advertisements

Six characteristics of POP posters POP posters are characterized by friendly content, lively form, full of fun and super visual appeal. The six principles of POP posters are: (1) Simplicity: images and colors must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and balance. (4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design requires high-level performance skills, which can not be ignored in painting or printing. Characteristics and advantages of pop hand-painted advertisements;

I. Notice of new products

Almost all popular advertisements belong to advertisements for new products. When a new product is sold, it can attract consumers' attention and stimulate their desire to buy by cooperating with other mass media and using pop advertisements in the sales place.

Second, stimulate the purchasing consciousness.

Although manufacturers have widely publicized their own enterprises or products by various mass media, sometimes when consumers step into stores, they forget the advertising contents of other mass media. At this moment, the use of pop advertising for on-site display can arouse consumers' potential awareness, recall the goods again and promote the purchase action.

Third, change the sales staff.

Pop advertising has the reputation of "silent salesman" and "most loyal salesman".

The environment where pop advertisements are often used is a supermarket, which is an optional way to buy. In the supermarket, when consumers are at a loss to start with many commodities, an excellent pop advertisement placed around the commodities can faithfully and continuously provide consumers with commodity information, and can play a role in attracting consumers and urging them to purchase.

Fourth, create a sales atmosphere.

Using the strong colors, beautiful patterns, outstanding shapes, humorous actions and accurate and vivid advertising language of pop advertisements can create a strong sales atmosphere, attract consumers' attention and promote their impulse to buy.

In summer, cosmetics companies make pop with pictures of bodybuilding girls who are suntanned on the beach and hang them in shops and cosmetics stores, so that consumers have a strong sense of season and realize that they also need to go to the beach to relax for a day, but they need to remember to bring cosmetics company's skin care products to protect their skin.

Verb (abbreviation of verb) promotes corporate image.

Some domestic enterprises not only pay attention to improving the popularity of products, but also pay great attention to the publicity of corporate image. Pop advertising, like other advertisements, can establish and enhance the corporate image in the sales environment, and then maintain a good relationship with consumers.

Extended data

Brief introduction of advertisement

POP originated in the United States, and then prevailed in Japan and Taiwan Province Province of China. Because after the First World War, the global economy was generally depressed and the market was depressed, advertising fees became a big burden for manufacturers and buyers and sellers. Coupled with the mushrooming of supermarkets in the United States, under the consideration of rapid economic changes, stimulation and manpower, pop-style advertisements gradually captured other media.

Popular books and popular classes also came into being.

POP advertising is the best shortcut to promote sales in shopping malls. All advertisements and promotional materials used in shopping centers to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Although POP does not have the power of large-scale bombing like TV and newspapers, it is a media that can respond quickly to environmental changes. Because of its fast speed and rapid change, it has become one of the most effective means in commercial competition.

-Hand-painted pop music

What are the characteristics of POP poster fonts? How to practice? Font features of POP posters: flexible layout, easy-to-read fonts, humorous and exaggerated illustrations, and illustrated POP posters expressing promotional significance. The production cost is low, the production time can be greatly shortened, and the operability, flexibility and rapidity are strong.

Several principles that must be grasped when practicing the font structure of POP posters;

(1) The strokes are vertical, horizontal and oblique, and there are no smooth strokes.

(2) Try to fill the grid.

(3) Because Chinese characters can be written directly or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing, so that others can understand it. However, most of the posters are horizontal books.

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Practice the font skills of POP posters;

(1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder and the paper are inclined at 60 degrees.

(2) Don't use too much force when lifting the pen, so as not to drag and the ink will faint.

(3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful.

(4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker.

(5) When writing horizontal lines, the tip of the pen tip is at the position of the index finger. When writing from the left grid line to the right grid line, it must be parallel to the upper and lower grid lines.

(6) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible.

(7) When writing vertical strokes, the tip of the pen tip is at the thumb position, and writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines.

(8) After the strokes are smooth, when writing near the lower grid line, turn the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke.

References:

-Popular fonts