How to write the logo design concept?

Logo is a representative icon of brand culture and identity. First of all, we should consider the value of the brand and how to describe it, who are the main customer groups and how to attract the attention of potential customers. Logo will be the main focus of designing brand products and packaging, and the consistency of colors and design elements must be ensured to maintain a cohesive brand image.

Step 2 keep it simple

When designing logo, less is more. Stay away from complex design elements, such as shadows, embossing, shadows or too many colors. Too complicated will make consumers lose focus, remain bold and simple, and can be easily used in various media. It is durable and can stand the test of the market.

How to write the concept of logo design

3. Applicable scenarios

Logo will be used in various formats and sizes in any environment, so it is necessary to design different color backgrounds and different arrangements, and also make icons into vector images, so that the pixels will not change when zooming in and out, which is clear and clear.

4. Background color

It is best to use solid color in Logo design. Black and white is preferred at the beginning of creation, which can simplify the design process and make the contrast clearer. The most effective logo should not exceed three colors.