Traditional Culture Encyclopedia - The 24 Solar Terms - What is the bubble in Nancy's blind box?
What is the bubble in Nancy's blind box?
What is a blind box? The same box, you can't see the products inside, you won't know what it is until you buy it. Blind boxes are divided into many grades. The more expensive they are, the more valuable the random items in them are. Generally refers to doll products.
The so-called blind box usually includes the periphery of animation, film and television works, or dolls designed by designers alone. It is called a blind box because there is no label on the box. Only when you open it can you know what you are drawing. Psychological research shows that uncertain stimuli will strengthen repeated decisions, so blind boxes have become addictive for a time.
Where does the marketing of blind box come from? Blind box marketing originated in the late Meiji period in Japan. At that time, Japanese department stores sold blessing bags in order to deal with the tail goods and clean up the inventory during the New Year. The contents of the blessing bag will not be made public in advance, but goods with higher prices than the blessing bag will often be put in. Although the price of Fubao is usually not high, the business of Fubao in department stores has improved, and it has become a regular means of promotion during the New Year.
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