What are the operating modes of Taobao stores?

We all know that it is the Internet era, and the Internet era has brought many benefits. For example, Taobao, an online shopping platform, is one of them. We all know that Taobao's sales model is different from the traditional one. We can browse our products all over the country without leaving home, just place an order and wait for delivery. Natural competition is also great. What should I do if I run my own shop unreasonably? How to master Taobao's operation rules and formulate its operation mode? Let's talk about it today

Taobao shop operation mode

Next, let's talk about the common operating modes of e-commerce in the past seven years. It is said that the operation mode is somewhat general, but it is actually some common means of store operation. Because after the new product is launched, it is fundamental to find a way to sell it. Before that, we must first understand a problem. For the same product, both stores sold 100 pieces, and Store A sold 100 pieces, and everyone bought one piece. Store B is a one-time purchase of 100 pieces, so the ranking of Store A must be in front of Store B, which is also one of the criteria for judging the weight. All right, cut the crap and get down to business. 1, the name must be brushed. In the early days of Taobao, brushing the bill was a tacit act. Although it is forbidden, it has always turned a blind eye and the punishment is not as serious as it is now. Now the rules are getting stricter and stricter, and the punishment for brushing is getting heavier and heavier, which leads to higher and higher costs for merchants to brush their bills. Looking back now, Taobao in 10 was really easy to do, although it was difficult to do at that time. Let me talk about the process at that time. Usually, after we get new, we go to QQ group to find other peers, and we brush each other. Some have high requirements for rules, while others have low requirements. For example, it is common to have enough browsing time, from top to bottom, to have different IP, to shop around and so on. Just write the order number casually after taking the photo, even if the goods are delivered, of course, the order number of the courier bought later, and then the single number will not work. After receiving the goods in two days and confirming the receipt, the natural flow will slowly come in and the products will be sold a little. It's that simple. Not much to say if you brush it. It is not recommended to brush it now. Unless you are willing to spend your money or you think you can escape Taobao's detection system. 2. Through train. This should actually be tied for first place with the brush list. I think the through train is like Baidu bidding, which makes the sellers love and hate each other. Whether the through train can be used reasonably and whether the price and scheme of the through train can be adjusted in time is a very important index to assess whether the operation is qualified. Of course, some operations will not be through trains, and they will flow naturally by other optimization methods.

3. Drainage in the station. I won't go into details about this method, which is more complicated. A simple description is to promote your products in the station according to the attributes of each site, and then drain more traffic for your store. Many people will say, will anyone click in to see these? Believe me, yes, if you can put the single item on the homepage of the corresponding site, the traffic will be considerable. 4. celebrities living on the internet. This is a new promotion method after the rise of the live broadcast industry in the last two years. Note that there are naughty girls in the picture, and there are many. Live promotion, picture promotion, etc. There are many ways. We have tested two products and sold them on the spot among online celebrities. How can I put it? The effect has not reached our ideal goal, which can be said to be very poor. 5. Promotion in taobao guest. Undeniably, Taobao's repeated scrutiny of the list also made many taobao guest seize this high-speed train and brought a lot of wealth to many people. If it is WeChat or QQ group Taobao, if you have a lot of resources, the merchants are still willing to cooperate. There are many ways to promote taobao guest now, so we will focus on the store customers that we have been talking about recently. As a merchant, I love and hate Taobao, which is a very contradictory feeling, because shopkeepers survive by hijacking the traffic of merchants, which is acquiesced by some merchants. If one day your sales volume is too high, then the merchants will either complain about you or warn you to raise the price. These two ways, no matter which way, are devastating to the pickpocket's baby. Therefore, many shopkeepers' shops are severely blocked, especially those who use software to upload goods in batches. They may be closed on the same day. So be careful when using software.

How to write Taobao shop introduction?

The general way to write a store profile is the owner's signature/store dynamics/main treasure/other decorations. The following details how to write these three main parts.

1, signature of the owner

It turned out to be an integral part of the introduction of Taobao stores, so people who sell stores should be considered. Children, young people and the elderly. The needs and cognition of customers of every age will lead to different cognition and understanding of this store. So the owner's signature should meet the taste of the crowd. However, when it comes to signature, it is still necessary to bring a little personality and characteristics. It is too official to read.

2. Store dynamics

Generally speaking, they write the latest information about promotions and discounts, holiday activities and new products. For example, there have been several discounts in the audience recently, such as discounts for babies, coupons for festivals, and dates for putting new babies on shelves.

3, the main baby

The master baby writes professionally. For example, women's wear, men's wear, bags and shoes accessories are all your main treasures. Then you can add your main baby style. Such as retro, fashion and other words. Moreover, Taobao system will automatically identify the baby according to the proportion of store transactions. So the result is that the main business displayed has nothing to do with the seller's previous settings.

What are the optimization skills of Taobao shop profile?

1. First of all, there is a word limit for the store profile, so we must focus on the components of the profile. Don't pile up if it's useless to the store. Not too complicated. Let the browsing sellers not understand, and the key point is taboo.

2, the content and main categories should be true and objective, such as description is not true. This will leave a bad impression on customers. It is very unwise to lose many customers.

If the seller has nothing to fill in, you need to remove the ellipsis.

Taobao shop profile should be understood as a business card of the shop, equivalent to a person's name, so pay special attention when writing, because sometimes it is also a way to attract buyers. Here are the writing skills that Bian Xiao specially told you, and see how to write a good store profile index!

The index is to add the general situation of the store to the index database ... so that others can search for your store when searching for related keywords, so when writing the profile, you should consider the direction of your store, and the people who search for your store can search for those keywords and integrate them into your profile.