The earliest and most traditional online advertisement.

1In March 1997, Chinabyte.com won the first advertising revenue, and IBM paid $3,000 for the promotion of AS400.

This is a milestone in the history of Internet in China. Prior to this, Internet enterprises in China were completely in a stage of "burning money". Although venture capital was flocking to the Internet industry at that time, Internet entrepreneurs didn't have to worry about money at all. Moreover, this $3,000 is really insignificant compared with the venture capital obtained by Internet companies at that time. However, everything is difficult at the beginning. With the example of Chinabyte.com, online advertising began to become the most direct and effective profit model for Internet companies, and the online advertising market in China also began to develop on this day, and gradually formed an industrial scale of billions every year.

Facts have proved that the Internet companies that survived the Internet cold winter in 2000 were more or less exposed to the "light" of online advertising, while those enterprises that did not pay attention to income and blindly "burned money" were wiped out under the background of venture capital withdrawal.

1In April, 1997, Chinabyte was audited by a professional company affiliated to ACNielsen, an international authoritative media monitoring agency, and took the first step to be in line with international standards.

The most important thing in advertising is audience and effect. Third-party media monitoring can make manufacturers fully and fairly understand the effect of advertising, thus dispelling manufacturers' concerns about the effect when investing in online advertising. This monitoring further tested the practicability of online advertising and laid a good foundation for online advertising to occupy a place in the advertising market.

1In April 1998, Zdnet(www.zdnet.com.cn) became the first Intel-certified "optimized content" website in Chinese mainland, and in June, Srsnet (now Sina) became the second Intel-certified "optimized content" website (the first non-traditional media) in Chinese mainland. Intel-recognized information product manufacturers can advertise on websites that have obtained Intel's "optimized content certification" and get a high fee refund.

Advertising rebate is a kind of disguised reward and support from Intel to agents. According to the sales volume completed by the agent, Intel will give some support to the agent in advertising related to Intel products in the media. At that time, the advertising expenses of second-tier brand computers in China basically came from Intel. Intel has relaxed the scope of advertising rebates and acknowledged the status of online advertising. On the one hand, it shows that Intel has realized the benefits of advertising on the Internet; on the other hand, it has stimulated the enthusiasm of brand computers in online advertising, and promoted the further development of the online advertising market in China.

1In July 1998, China Net (the predecessor of China Net) announced that the advertising revenue of "98 World Cup Website" was 2 million yuan.

2 million was undoubtedly a huge income for online advertising at that time. Taking this as a boundary, the online advertising market in China has entered a period of rapid development.

On July 23rd-25th, 1998, Chinabyte(www.chinabyte.com.cn) held "Online Advertising, Now is the Future-1998 Chinabyte Online Training".

With the market, we must make full use of it, and Chinabyte has once again taken the lead in this respect. Although the training content at that time may be shallow and not very comprehensive, it was this step-by-step exploration and experiment that made China's online advertising market gradually brilliant.

199865438+In February, Chinabyte bought Netgravity, a global authoritative online advertising management software, for a huge sum of US$ 60,000, and companies such as Sohu and Found(www.zhaodaola.com.cn) subsequently joined the acquisition.

Netgravity was the best online advertising management software in the world at that time. It can distribute, use and monitor online advertisements in the most reasonable way, so that users can get the best return. Chinabyte, as the earliest online advertisement in China, is not soft on serving its own customers. While collecting advertising fees from manufacturers, we also give back to customers with the most formal and effective services.

1999 65438+ 10, Sina got IBM's $300,000 advertising bill.

This was the largest single online advertisement at that time. Although the amount of CNET 2 million was similar to this list six months ago, the list of CNET is composed of investments from several companies. Sina's order of $300,000 indicates that China's online advertising market has begun to mature, and China's internet enterprises can completely support themselves through online advertising and generate considerable profits. Since then, the spring of online advertising has come.

In mid-April, 1999, Double-click (www.doubleclick.com) Company sent personnel to Beijing to discuss cooperation with Li Chuan, Sina and Sohu.

Doubleclick was the largest online advertising company in the world at that time. Doubleclick's entry into the China market shows that China's network resources have attracted international attention, which has laid a good foundation for China's internet enterprises to gain international fame and enter foreign advertising and capital markets.

On April 30th, 2000, Beijing Broadcasting Institute established the School of Network Communication, specializing in online advertising.

In the department of online advertising, domestic universities have also begun to realize the value of online advertising in the future. Moreover, there is a market for talents, and the leaders of the Broadcasting Institute have a long-term vision.

From 2000 to 2002, as the Internet entered the cold winter, the development of online advertising began to enter a dormant period. However, the apparent calm can not prevent the sustainable development of online advertising, although this scope is relatively small. According to relevant statistics, the online advertising market in China in 20001year was RMB 4 1 10,000, and that in China in 2002 was RMB 490 million.

During this period, China's online advertising is not obvious, showing no trace, slowly accumulating strength, waiting for an opportunity, an opportunity to break out. In 2002, supported by online advertising revenue, Sohu achieved profitability.

In the spring of 2003, SARS suddenly came, and many companies, enterprises and institutions had holidays. People stay at home and dare not go out easily, which greatly reduces the efficiency of traditional print advertisements and roadside advertisements. Some people who have nothing to do at home choose to surf the Internet to kill time.

During the SARS period, the spread of the traditional advertising model declined sharply, while the number of people surfing the Internet at home increased sharply, which made many enterprises that had always favored the traditional advertising model see the opportunity of online advertising. As a result, with the help of SARS, online advertising began to break out in 2003. According to statistics, in 2003, the online advertising market in China increased sharply to 654.38+300 million RMB, with an increase rate of 654.38+065.438+02%.

From 2004 to 2005, due to the changes in the Internet environment, many Internet companies began to make profits, and venture capitalists re-entered the Internet industry in large numbers, while the online advertising market also grew steadily, with an average growth rate of over 70%.

In 2006-2007, the traditional online advertising model could not meet the needs of customers, so various online advertising models blossomed, and online advertising agencies became the darling of capital. China's two largest online advertising companies, Ye Hao and Huayang Lianzhong, were successively acquired.

The above is the development of online advertising in 10. /shownews.asp？ Uid= 125 This should also contain what you need.