The ancient wine culture is actually teaching you how to sell wine.

The prosperity and development of ancient wine industry economy not only left a long wine culture for future generations, but also the business model of ancient wine industry is worth pondering, which may bring some inspiration to dealers under the fierce competition of modern wine industry.

Xia Shang-bartender

spirits culture

The invention and use of money made commodity exchange develop to the stage of currency exchange, but the real beginning of drinking industry was not Xia Dynasty, but Shang Dynasty. In the Shang Dynasty, there appeared tribal clans specializing in the production of wine vessels-the long spoon clan and the tail spoon clan, and a professional drinking service personnel-the bartender.

Warring States period-wine flag

spirits culture

During the Warring States Period, China's first wine flag was picked out at Song Guo Hotel. "The people who sold wine in the Song Dynasty were promoted to Jinbe, and they were very careful when they met customers, because the wine was beautiful and hung high." These four "harmony" constitute the unique business model of China restaurants for thousands of years, among which the wine flag with rich cultural flavor is particularly eye-catching, which is the earliest record of China restaurants with flags, marking the maturity of China's drinking industry.

Hanchao-restaurant

spirits culture

The word "restaurant" appeared in the Han Dynasty. During the Western Han Dynasty, Sima Xiangru and Zhuo Wenjun opened a couple's hotel. Like a washing machine, Wen Jun was a servant, which broke the old concept that "scholars don't do business and scholars don't manage money". "Dung" is an earthen table made of clay in ancient restaurants, just like the counters used in later generations. "Shit" means standing in front of the counter and greeting guests. Like wine flags, this restaurant building structure, this female service form, has become a traditional restaurant management mode with China characteristics, which lasted for two thousand years.

Jin, Southern and Northern Dynasties-Wine Market

spirits culture

People become vulgar because of greed. The most prominent thing is that some emperors put down their respect for Long Live and are willing to follow the example of selling pawns and turn the court into a wine field. Yi Bei's wine industry is not weak. For example, in the post-Wei era in the west of Luoyang, there were two places, Yan Yi and Zhi Li. Looking at these two place names alone, we can infer the prosperity of the wine industry. It has been four years since the publication of "Luoyang Galand Ji", which shows that the wine industry is prosperous and the capacity for drinking is great.

Tangchao-dealer

spirits culture

It was the heyday of China ancient society, and the urban economy was unprecedentedly prosperous. An important symbol of the unprecedented development of wine industry in Tang Dynasty is the formation of many national wine stores. This layout radiates from the capital Chang 'an in all directions. "When Chang 'an is full of flowers, the scenery should be light and thin. No one does not sell wine, and no one does not listen to music. "

Song dynasty-restaurant

spirits culture

The drinking industry in Song Dynasty was outstanding in terms of quantity, scale, variety, facilities, management and advertising, and it was another climax after Tang Dynasty.

Due to the dense distribution of rows and rows, the competition of restaurants in Song Dynasty was extremely fierce, so the management of each restaurant was renovated, and some made great efforts in quality, specializing in excellent official wines; Some have racked their brains in catering and wine service, and integrated various services such as catering, accommodation and brothel. In short, the formats are different and dazzling.

In short, the formats are different and dazzling. There are a lot of records in various documents that record people's livelihood, such as Tokyo Dream and Capital Prosperity handed down from the Song Dynasty.

Ming and Qing Dynasties-Brand

spirits culture

Another great progress of liquor industry in Ming and Qing Dynasties is the enhancement of brand awareness. For example, Shaoxing wine, the mainstay of the southern wine industry, pays great attention to packaging. At that time, people valued not only the name of the wine, but also the restaurant that produced it. In addition, as a gathering place for drinkers, drinking in restaurants has also undergone new changes in the Ming and Qing Dynasties. Restaurants that used to sell wine as their main business logo were gradually stripped off and changed into hotel shops; There are also some restaurants that change their business direction, combine food and wine and sell them into restaurants, restaurants and restaurants.

The wine industry in each era has its own characteristics, from ancient barter exchange to bartenders in Shang Dynasty to wineries in Song Dynasty. Modern wine industry should also have its key operation mode. For example, the most obvious modern model is to establish a marketing network through e-commerce. Although the competition is great, the business model has also created more opportunities for wine enterprises.

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