What does seo optimization generally include?

Seo optimization generally includes keyword analysis (also called keyword core positioning); Website architecture analysis; Website directory and page optimization; Content publishing and link arrangement; Dialogue with search engines; Website traffic analysis. User demand analysis, keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword index, keyword ranking, keyword ranking prediction. Simple website structure is in line with the crawler preferences of search engines, which is beneficial to SEO. The analysis of website architecture includes: reducing the code (FLASH, JS, video) that search engines don't know, the deep design of website architecture is not conducive to optimization, the website framework realizes tree directory structure, website navigation and link optimization. SEO is not only to make the homepage of the website rank high in search engines, but also to make every page of the website bring traffic. The audience of popular articles and how to retain users are the contents of the special page ranking scheme in the future.