What is a heterogeneous alliance?

Concept \r\n heterogeneous alliance mainly refers to, including companies and other businesses in different industries of different grades of business subjects in the increasingly strong competitive pressure in the market operation, in order to form the necessary scale effect and business information network, enhance the economic vitality of enterprises and earnings, through the alliance of the interests of the formation of the same ****; it is focused on the cross-industry alliance business alliances, the form of its organization has its own unique characteristics at present. Its own unique characteristics, the traditional trade associations or chambers of commerce is generally for the liaison of business information, to strengthen exchanges between industries established, its organization is very loose. The organization form of heterogeneous alliance is relatively close, some heterogeneous alliance although the chamber of commerce mode exists, but the organization is close with the ordinary chamber of commerce is different; some are in the form of network company business website exists, and its membership form is also very tight. \r\nEdit the essence of this paragraph\r\nIn essence, this innovative business operation mode is a kind of resource operation using a virtual platform; the main thing is to let each alliance business subjects to realize the resource ****sharing, information ****sharing; each alliance business between the business is closely related to each other to support each other to create a support ****winning success of the system. Heterogeneous alliance is different from the same alliance, we know that the strong alliance generally refers to the same industry of the joint, the purpose is to more than two companies in the same industry to form a synergy of resources, bigger and stronger; similar to the joint has a lot of industry associations is such an alliance. But the difference between heterogeneous alliance is that there is mutual competition between the same industry alliance, and thus not every enterprise joining the same industry alliance can get the ideal benefit. The obvious difference between heterogeneous alliances is that their member enterprises are utilizing and supplying each other's resources, and there is no competition as in the same industry. A large amount of information between the alliance so that the business entity's popularity and brand has been repeatedly spread each other, the effect of advertising is very prominent; the alliance so that the influence of the alliance in a wider range of expansion of its operating costs will be reduced, and the increase in the amount of information so that the operation of the market has a greater space for development. Such an alliance so that the interests of the consumer side is also maximized; the essence of the business subjects of different industries integrated together is the dispersion of the major interests of the main body **** placed on a public **** platform, the consumption of the party and the output of the party on this platform, are able to achieve their own interests. Differential alliance gives people the feeling that, like walking into a grocery store or large supermarket, fantasy is very messy, but go in and find that you can always find the products or services you need. Although the alliance is a new business model in recent years, but its development and growth is very rapid, many of the basic resource platform has been established and put into operation.