What does online anchor management mean?

On-line management of anchor is a service mode in which the anchor concentrates the management system of customers (social organizations at all levels) on the network platform, and the service provider manages the customer system through the Internet. The daily work of anchor operation is mainly:

Online anchors conduct daily management, similar to star brokers, and analyze daily data to complete performance; Expand the number of company anchors and the scale of the company through online and offline channels, which is equivalent to a talent scout; Regularly train anchors, abide by industry rules, and guide content standardization. To be a qualified anchor operator, you need to be familiar with the live broadcast platform, computer operation, good at communication and flexible in thinking.

The difference between an online anchor and an offline anchor is that:

1, different locations

Online anchors are commonly known as live broadcasts at home, and there is no need to go to the anchor of the guild offline studio.

The offline anchor is to go to the offline venue of the guild for live broadcast, use the guild's equipment and venue, and accept the guild's live broadcast arrangement.

2. Different degrees of office freedom

Network anchors can start and stop broadcasting freely. You can wear your favorite clothes, and the style of the program can be changed according to your mood.

Offline anchor live broadcast is not free from the beginning, and there are clear requirements for live broadcast time. Need to be bound by company management and system.

3. Different available resources

The network anchor has no team atmosphere and no professionals to guide the training in time. Unable to obtain team packaging, lack of career planning, and high-quality recommended resources are not easy to obtain.

The offline anchor is provided by the guild with professional live broadcast equipment, live room scenery and 24-hour operation and maintenance to solve all worries. The anchor doesn't have to be distracted by other small things, just do the live broadcast with peace of mind.

Baidu encyclopedia-online management