Traditional Culture Encyclopedia - Traditional culture - The difference between electronic advertising and printed advertising
The difference between electronic advertising and printed advertising
Radio, television, movies, audio recordings, videos and CDs, etc. Most electronic media belong to mass media, among which radio and television are the most important.
Electronic media.
Print media refers to the media that mainly use printed materials for advertising, mainly including newspapers, magazines, books, postal advertisements and so on. The disadvantage of print media is that it is not timely and cannot be reported in real time like radio and television, but it needs a production cycle. Another disadvantage is that the use of printed media requires literacy, so due to the limitation of education level, illiterate and poorly educated people cannot or cannot make full use of this media.
Print media has three main advantages:
First of all, readers have the initiative. Secondly, the printing medium is easy to carry and exist. Third, print media can better adapt to the trend of differentiation.
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