What difficulties did the digital publishing industry in China encounter in its development?

At present, China's digital publishing industry is in the primary stage of rapid development. We should pay attention to:

1. High-quality content lacks innovation. In the digital world, information is completely open and equal, and consumers will only have the desire to buy high-quality products that they are interested in. Innovation will be the key word of digital publishing in the future.

2. Legal protection. The legal environment and copyright protection need to be strengthened; Serious infringement and piracy; Law enforcement and supervision means need to be strengthened; Mobile phone cost supervision needs to be strengthened.

3. It is difficult to unify technical standards; Lack of technology and resource exchange under a unified platform.

4. Problems at the enterprise level. The development direction is unknown; Leaders don't pay attention to it, don't know enough, and enterprises lack confidence;

5. Lack of compound digital publishing talents; The product lacks competitiveness; Industrial chain fracture; The distribution of benefits in industrial chain is unbalanced.

6. We should also pay attention to the government's support and requirements for the industry, and the supervision mechanism is not complete.

7. Lack of fully digital process operation and unified and sound mechanism.

8. Traditional publishing houses effectively integrate their own industrial chains to form a brand-new digital publishing industry.

9. The digital publishing industry should first consider the direction. Traditional publishing is sensitive to risks, but the decision-makers of digital publishing should learn how to figure out quickly: whether the direction is right or not, and whether the choice is accurate or not, instead of just standing by because they are not sure about the return on investment.

Compared with the traditional publishing industry chain, the biggest feature of the digital publishing industry chain is the prominent position of equipment manufacturers and technology providers. Another feature of it is that it simplifies the publishing process and shortens the circulation link, so that readers can conveniently, quickly and directly obtain digital content resources from publishing house websites, CDs, smart phones, palmtop computers, electronic mobile terminals and many other places through the Internet.

Publishing has changed from traditional logistics to information flow, from one-way transmission to two-way interaction, and from product orientation to product orientation and service orientation. Service-oriented is an indispensable development factor for future publishing houses.