The difference between traditional e-commerce and live e-commerce

Differences in content presentation, attribute characteristics, business logic, etc.

1. Content presentation: Live e-commerce relies on anchor shopping guides to interact with users to present relevant content, while traditional e-commerce relies on product details pages and graphic information.

2. Attribute characteristics: Live e-commerce emphasizes "entertainment+marketing", while traditional e-commerce only emphasizes marketing.

3. Business logic: Live e-commerce is "looking for goods", the anchor presents the goods to users, and traditional e-commerce is "looking for goods", and users search for the goods they need.