How to Fission Auto Repair and Maintenance

To teach you a trick, auto repair shop fission marketing

October 13, 2018

Today, many automotive aftermarket business leaders, there are varying degrees of anxiety in terms of customer collection.

Often bosses complain to me, the performance is not good, feel the business can not go on, in fact, the performance is bad almost always lack of customer traffic, in fact, the customer is around, just we are not good to go to the new thinking, and logic to find customers, just change the idea, maybe it is a customer surplus.

The purpose of doing marketing is first and foremost to create a reason to buy, and let the user to accept, free things, in fact, to pay the price. Just like sharing, you have to pay for your time and energy. But there are still people who are willing to give their time and effort because everyone likes to take advantage. Among the many marketing ideas, fission marketing can be said to be the most efficient at the moment.

Fission marketing is a very scary numbers game, as long as you master the laws of it, the enterprise can really realize the performance multiplication!

Fission marketing sounds very lofty, in fact, the planning steps are divided into five simple steps: set the bait, select the seed customers, set the fission rules, fission implementation and fermentation to cash, the use of the full Smartcom software, the implementation of the implementation of the more comfortable.

One, set the bait

What is the bait? Simply put, it is the current time of your target customers want very much and is what you can provide and their own products related things or services.

There are three key words here:

1. customers want very much, because very much want to forward, attract;

2. can provide;

3. and the company's products/services related to the things.

Combining the above three points, we can:

1. fill up the glass water once for free;

2. wash and wax the car once for free;

3. check the tire pressure for free;

4. clean the engine compartment for free;

5. clean the air conditioner for free;

6. give away credit for the work hours

......

Two, choose seed customers

Choice of seed customers should pay attention to the careful selection of seed customers, seed customers in the local area should have enough influence and resources, there are many target customer groups in the circle of friends, only to choose high-quality seed customers in order to better achieve the ultimate goal of fission marketing.

In addition, the initial selection of seed customers is best to have already established a good business relationship with the company, the company has a high degree of trust in the company, it is easy to accept the company's commitment and will not have the slightest doubt. The company should also set up a good and honorable image of absolute honesty and absolute commitment in the minds of all customers.

Three, set the fission rule

Fission rule is the seed customer in the forwarding, dissemination, introduction and reach new customers when there is any direct benefit. There is no free lunch, likewise, there is no free promoter and salesman, there is no profit motive can not be spontaneous, active help you do forwarding, publicity and persuasion.

Four, fission implementation

1. set the whole Smartone owner center discount coupons, in the high-quality seed customers into the store maintenance or direct visit to the high-quality seed customers to their promotional instructions, give a certain number of coupons, as long as their sharing, the sharing person will be able to get to share the reward points, the settlement of the amount against the amount of the present share can be held by the coupon to enjoy the benefits;

2. writing WeChat publicity copy, in the WeChat public number, WeChat group, circle of friends;

3. Verbal publicity introduced by the new customers as long as the store reported the old customer name, phone number can also be the above free service, the old customers enjoy the same commission.

V. Fermentation cash

1. All new customers introduced by the old customer first store registration belongs to;

2. Each time a new customer has consumption of the full Smartcom system automatically registers the amount of consumption, the value of human resources;

3. According to the initial requirements of the introducer, will be due to the commission issued on the same day, or by the month, or to offset the cost of repairs and maintenance;

4.Regular interaction with old customers, especially when there is commission to timely notification by SMS or WeChat, good news, so that the old customer more trust in our service commitment, at the same time, let him have a sense of achievement and sense of harvest, in order to have the motivation to help us promote fission more actively in more circles of friends.

A lifetime of ten, ten born of a hundred, a hundred born of ten million ...... fission is the result of the enterprise low-cost can get thousands of fans, fans by the possibility of conversion into lifelong customers, and then bring stable profits.

I hope it helps you Hope to adopt Thank you