What are the characteristics of consumer market?

1, extensiveness: the consumer market has a large number of people and a wide range.

2. Decentralization: Consumers' purchases are sporadic and frequent.

3. Complexity: Consumers are influenced by many factors, resulting in different consumption demands and buying behaviors.

4. Variability: Consumer demand is characterized by novelty and novelty, and pursues fashion.

5. Development: With the continuous development of science, people's consumption level has improved.

6. Emotional: Consumers vary widely, and consumers can only make purchase decisions according to their personal likes and dislikes and feelings.

7. Elasticity: Consumer demand is influenced by many factors, showing great demand elasticity or elasticity.

8. Substitution: There are many kinds of consumption, which can be replaced by different brands or even different varieties.

9. Regionality: The consumer demand in the same region is similar, but there are great differences in different regions.

10, seasonality: First, seasonal climate leads to seasonal consumption.

1 1. Relevance: Consumers' needs are diverse and many of them are inseparable.

12. seduction: the generation of consumer demand is influenced by internal and external factors, especially external factors, which enterprises can guide and adjust.

Extended data

Consumer market refers to the market composed of all individuals and families who buy to meet their own needs. Organizational market refers to the market composed of all organizations that produce, resell or sublet for themselves or buy for organizational consumption.

It mainly includes producer market, middleman market and government market. Producer market, also called industrial market, refers to the market formed by organizations that purchase for reproduction.

Intermediary market refers to the market formed by organizations that buy for resale, mainly including wholesalers, retailers, agents and distributors. Government market refers to the market formed by government procurement.

reference data

Baidu encyclopedia-consumer market