Trend Study of Rural Informatization

Abstract China's rural informatization construction has a better foundation. However, China's rural informatization construction is still a long way to go, not only facing the integration, specialization, networking, multimedia, practicality, popularization, synthesis, the whole process of the development trend, but also facing the majority of rural areas due to the continuous development of the market economy and the construction of a well-off society to comprehensively promote the growing demand for information services. In this paper, based on the in-depth analysis of the current situation of rural informatization construction at home and abroad, as well as China's national conditions, people's conditions, agricultural conditions, especially the information acceptance ability of the masses of farmers, the research puts forward a set of government-led, social forces to participate in the rural informatization construction of the ideas that can be used by the masses of farmers to make use of, to use well, to make use of, and to benefit in general. Keywords: Rural Informatization Research

Along with the global wave of informatization, China's rural informatization has been paid great attention and highly valued by the whole society. In accordance with the overall deployment of the 16th National Congress of the Communist Party of China (CPC) on informatization, we have conducted an in-depth study on rural informatization and made a clear direction for its development. China introduced the concept of "informatization" in the 1980s, lagging behind Europe and the United States and other countries by about 20 years. The early construction of rural informatization was manifested in the late 1970s and early 1980s, when computers were applied to agricultural production, and a number of agricultural and forestry databases were set up one after another in the late 1980s and early 1990s. The rural informatization industry started even later, and the gap with Europe and the United States and other countries is even bigger. However, it was not until 1996 that the first National Rural Economic Information Work Conference clarified the direction of rural informatization construction. Nowadays, China's science and technology sector has made great progress in both the hardware construction of the information dissemination highway and the construction of agricultural information platforms and resources, impressing the world.

(I) Agricultural Database Construction Takes Shape

China has built more than 100 large-scale agricultural databases, accounting for about 10% of the world's total agricultural information databases. One of the most important achievements is the agricultural research units have introduced the establishment of CABI, AGRIS, AGRICOLA and FSTA database, as well as the Chinese Academy of Agricultural Sciences to lead the agricultural database and agricultural CD-ROM service network. Some representative databases are: China Agricultural and Forestry Literature Database, China Agricultural Abstracts Database, China Crop Germplasm Resources Database, Deep Processing of Agricultural and By-products Database, Phytosanitary Pests, Diseases and Herbs List Database, Database of Scientific and Technological Achievements in Agriculture, Livestock and Fisheries, Comprehensive Database of Animal Husbandry in China, Database of National Agricultural Economic Statistics, Database of Market Price Quotations of Agricultural Products, Database of Market Price Quotations of Agricultural Products and Database of Market Price Quotations of Agricultural Products. Market Trade Price Quotation Database", "Agricultural Cooperative Economy Database" and so on.

(2) Network Platform for Rural Informatization Construction Gradually Established

According to the function, the network resources supporting the development of information can be divided into three categories, i.e., telecommunication network, broadcasting network, and computer network. Among them, the first two are representatives of traditional media and the latter are representatives of modern media. The two together constitute the main channel for the dissemination of modern agricultural information.

1, the traditional media function to get the necessary extension

With the development of the economy, the traditional media consisting mainly of television, telecommunications, radio has been greatly developed. By June 30, 2003, China has built a total length of 2,246,000 kilometers of fiber-optic cable, telecommunications network has basically covered the whole country. Telephones were connected to 85.3% of administrative villages nationwide, and there were 78.431 million rural fixed-line telephone subscribers. By the end of September 2003, the total number of telephone subscribers in China had reached 500 million, with the total number of subscribers accounting for the first place in the world, and having a strong advantage in conveying information.

China's radio and television network has become the world's largest television network, the TV comprehensive population coverage rate of 91.6%, of which 100 million cable TV subscribers, the country's TV holdings of 320 million sets, the penetration rate of rural TV sets amounted to 108.6 per 100 households, is an important channel for the dissemination of information.

2, the Internet is becoming more and more widely accepted by the people

According to the China Internet Network Information Center released the "Statistical Report on the Development of China's Internet", as of June 30, 2003, the number of computers on the Internet in China amounted to 25.72 million, an increase of 61% over the same period the previous year. The total number of Internet users was 68 million, an increase of 75.4% compared with the same period in 2004. The country's 31 provinces, autonomous regions and municipalities directly under the Central Government (excluding Taiwan Province) have access to the Internet, the role of the Internet has developed from the initial information communication to e-commerce. In the depressed network environment, China's Internet's high-speed development momentum, fully illustrates the huge potential for Internet development.

And agriculture, forestry, animal husbandry, fishery and water conservancy personnel accounted for only 1.7% of the total number of network users, the urban penetration rate for the rural penetration rate of 740 times. The majority of farmers are completely at the other end of the "digital divide" and have become the "digital poor" in the network revolution.

A survey conducted by the Ministry of Agriculture on the use of information by farmers in 1,000 fixed observation points in rural areas of China shows that only 0.8% of rural households in China are able to obtain market and technical information through the Internet. Compared with other industries, the scale of e-commerce in agriculture is very small, less than 0.2% of farmers buy production materials through the computer network, less than 0.5% of farmers sell agricultural products based on Internet information.

3, the rapid development of agricultural information Web site

As of December 31, 2002, the total number of Web sites in China reached 370,000, of which, the enterprise Web site accounted for 78.83% of the total number of all Web sites. Agriculture, forestry, animal husbandry and fishery accounted for 0.52% of the enterprise websites, of which the county and township level websites accounted for less than 10% of the agricultural websites, and the total number of online databases was 82,900. Among all kinds of agriculture-related websites, there are about 1,500 normal functioning ones, and more than 170 of them directly provide rural information services, and the industries and information content of the websites belong to 18 major categories and 127 subcategories, with market information, scientific education and policy and management as the main ones. Some of the more famous websites related to agriculture are: "Nine Billion Net" of the Ministry of Science and Technology, "China Agricultural Information Network" of the Ministry of Agriculture, etc. The survey shows that Beijing and the major coastal provinces are providing rural information services directly. The survey shows that Beijing and the main coastal provinces are the centralized distribution of websites, including Beijing, Zhejiang, Jiangsu, Shandong, Guangdong, five provinces and cities in the region accounted for nearly half of the total number of websites in the country, and 12 provinces, autonomous regions and municipalities in the west of the region accounted for 14% of the total number of websites in the country.

(C) Agricultural information technology research and development results are remarkable

97 years, especially since the "Ninth Five-Year Plan", in a series of national, departmental and local science and technology programs, through the unremitting efforts of the majority of scientific and technological workers in the field of agricultural information technology has gradually accumulated a number of independent intellectual property rights. A team of talents engaged in the research, development, promotion and application of rural informatization has been formed. The "Intelligent Agricultural Information Technology Application Demonstration Project" implemented by the National "863" Program has set up 20 demonstration zones throughout the country; the "Agricultural Expert Decision-making System and Information Technology System Research" project implemented by the National Science and Technology Tackling Program has formed the basis for the development of the "Agricultural Expert Decision-making System and Information Technology System Research" project. The implementation of the "Agricultural Expert Decision-making System and Information Technology System Research" project under the National Science and Technology Tackle Program has resulted in the formation of a number of rural informatization platform technologies and product technologies, and the research and development of 12 information resource databases serving the development of the rural economy. In addition, technologies in the areas of "3S technology in agriculture", "precision agriculture" and "virtual agriculture" are being actively developed and applied. These breakthroughs in major key technologies of agricultural information have laid a solid technical foundation for the implementation of rural informatization strategy and accumulated valuable experience.

(IV) Agricultural Expert System Begins to Play a Role

China's agricultural expert system research began in the 1980s, and has made great progress. Some agricultural information technology personnel expert system from the laboratory to the front line of production, not only to the agricultural producers to send a new technology, but also a strong impetus to the construction of agricultural knowledge engineering system. 1985 Chinese Academy of Sciences, Artificial Intelligence Institute of the development of sand and ginger, black soil wheat fertilizer expert consultation system, in Anhui Huabei Plain has been well promoted and applied. Through the "Seventh Five-Year Plan" and "Eighth Five-Year Plan" scientific and technological research, more agricultural expert systems have been developed and applied to rice, wheat, corn and other crops, including cultivation technology, new variety selection and breeding, pest control, weed identification and control, etc. Currently, five expert systems have been developed. Currently **** has developed 5 agricultural expert system development platforms with independent intellectual property rights, more than 200 practical agricultural expert systems, and established 35 computer networks for extension and application.

(E) Rural information services at the grass-roots level

1, rural information service organizations and teams continue to grow

According to the survey, 260 of the country's 333 districts (municipalities) have set up agricultural information services, accounting for 78% of the total number of districts (municipalities); 1,210 of the country's 2,800 counties (municipalities and districts) have set up agricultural information services, accounting for 43% of the total; more than 43,000 of the country's 43,000 have established agricultural information services, accounting for 43% of the total number of counties (municipalities and districts). Of the 2,800 counties (cities and districts) in China, 1,210 have set up agricultural information service organizations, accounting for 43% of the total; of the more than 43,000 townships in China, more than 7,000 have set up information service organizations, accounting for 18% of the total. In some places, while strengthening the construction of information teams in the agricultural system, they are actively making use of the power of farmers' brokers, large farmers, professional cooperative economic organizations and relevant social intermediaries to develop and expand the team of rural information workers.

2, service mode flexible

After a long period of exploration and practice, we have created a number of fruitful rural information service model.

Science and technology 110 plays a significant role. As of the first half of 2007, there are more than 100 agricultural call centers in the country, and the more characteristic ones are Zhejiang Quzhou Agricultural Technology 110, Shandong Laizhou Agricultural Technology 110, Hebei Handan Science and Technology 110, etc. In 2002, Zhejiang Province has realized the networking of Agricultural Technology 110.

Agricultural paging is developing rapidly. Agricultural paging is characterized by low cost, wide coverage, low equipment investment and large information capacity. It makes full use of paging resources for agricultural information dissemination, and users can obtain agricultural information anytime and anywhere through cell phones or telephones. Paging center can also according to the user type and hobby, the relevant information will be sent to the user, realize the active information service. Agricultural paging services with local characteristics have appeared everywhere, such as Henan's "Agricultural Information and Communication", Anhui's "Wealthy Information Machine", Guangxi's 899-"Rural Information Machine", Jiangsu's "Rural Information Machine", and so on.

Long-distance paging services, such as Henan's "agricultural information", Anhui's "wealth information machine", Guangxi's 899-"rural information machine", and Jiangsu's "agricultural information machine".

The development of distance education is receiving more and more attention. For example, the Beijing Municipal Agricultural Distance Education Center has established a satellite-based broadband backbone network in Beijing covering the city's 14 districts, counties, townships, villages and households of the Spark remote training platform, built 211 stations, covering 82% of the townships and 50 villages in the suburbs of Beijing. It has produced more than 3,000 multimedia courseware and 22 categories, including pesticides, bio-fertilizers, aquaculture, garden flowers, fruits and vegetables, and special culture.

3, local rural informatization construction effectively

Rural informatization construction in some places to get a strong impetus, and achieved certain results, so that the smooth implementation of rural information, "household pass" project has a good start.

Anhui Province, rural informatization action, is the "Anhui Spark Plan website" construction as a starting point for the implementation of the "information into the countryside" project as a symbol of the initial completion of the province, city, county, township, village five-level network physical structure and information service organization. System, for agriculture, rural areas, farmers set up a rich information bridge. At present, there are information service centers in 17 cities and 61 counties in the province, and information service stations have been built in more than 1,800 townships and more than 800 village-level information sites. Has more than 20,000 agriculture-related enterprises and large farmers registered members, more than 13,000 large farmers or brokers to buy equipment into the network. At present, it has contributed to the online trading volume of more than 3 billion yuan, and the website has been visited more than 4.4 million times, with the daily click rate stabilized at about 8,000 times.

(F) rural information construction problems

China's agricultural information technology development has made great progress, but there are still many problems. For example, farmers information awareness is relatively weak, information needs are not strong; rural information flow is not smooth; rural information lack of timeliness and relevance, greatly reducing the value of its use; farmers to use the information is not strong and other issues seriously affect the promotion of rural information technology. (I) integration

Database, system simulation, artificial intelligence, remote sensing, geographic information systems and global positioning systems and other single technology

The application of technology in the field of agriculture is becoming more mature, the Internet, telecommunications networks and radio and television networks and other network technologies are also increasingly popular. However, modern agriculture on information resources and information technology development and utilization of the demand for increasingly integrated, a single information technology or a single network technology often can not well meet the actual needs of users. Therefore, decentralized, chaotic, low-quality rural information resources **** enjoyment and integration issues, a variety of information technology and integration issues, multi-network functionality of the problem, more and more people's general concern.

(ii) specialization

For rural economic activities in a specific object, a specific agronomic measures, or a specific production process, the establishment of computer applications for intelligent production and management, is an important step in the future to promote the development of the rural economy. Such as the United States developed a successful integrated management system for cotton, in improving cotton production has played a great role. In addition, specialized agricultural applications also has a different production level (such as plot level and farm level) production management characteristics, more economical and effective service to agricultural production.

(3) Networking

Internet, telecommunication networks and radio and television networks and other network technologies applied to rural areas can not only solve the technical problems in agriculture and rural development in a timely manner, but also reduce the cost of access to agricultural and rural information. Based on different network systems, producers in different geographical areas and under different conditions can use different technologies and ways to access rural information. To this end, it is necessary to formulate orderly classification standards for agricultural information, adopt advanced information network technology, and establish a high-speed, broadband and nationwide or even global rural information network system that integrates several rural information sub-networks and a variety of information transmission channels; at the same time, in order to ensure the effective realization of rural information services, it is also necessary to set up and improve the vertical to the end and horizontal to the edge of the rural information service system.

(4) multimedia

Multimedia is the use of computers or other electronic means of transmitting text, graphic arts, sound, animation and video information intertwined with the combination of information transmission. With the rise and development of multimedia technology, rural multimedia database construction and rural practical information and technology and other multimedia product development came into being, it will be very complex agricultural and rural information technology, in an extremely simple, easy to understand, easy to learn way to show, and has a fast dissemination speed, wide coverage, realistic image, easy to operate and so on.

(E) practical

Currently, most of the development and application of rural system software is still limited to scientific research institutes and demonstration sites, its potential role is far from being given full play to; the development of rural information transmission hardware system is still a lack of intelligent and practical, not suitable for low-income, poor quality of the rural user needs. Therefore, the development and promotion of application software that meets the needs of rural users and the development of hardware systems for rural information transmission will become an important part of rural informatization. Of course, the geographical, seasonal and continuous nature of agricultural production and management determines the complexity of rural information development. Therefore, the development of such software and hardware must be through multi-sectoral, multi-disciplinary cooperation and agricultural production, business management experts in a concerted effort to ensure that the software structure, functions, interfaces, and procedures of the standardization of the software and hardware to improve the scientific, effective, adaptable and intelligent, and ultimately produce considerable economic benefits.

(F) popularization

With the deepening development of the rural market economy and the construction of a well-off society, in order to meet the increasing demand for information services for agricultural production operators, the need to rapidly promote the popularization of rural information. The popularization of rural information includes two meanings: one refers to the acquisition, analysis and utilization of rural information throughout the whole process of rural production and operation and plays an important role. Agricultural production operators only fully grasp the information, in order to make scientific decisions, more adaptive to the development of the market economy; the second refers to the popularization of rural education, through planned, batch by batch training so that most of the farmers and agricultural technicians can be through the computer, multimedia to learn a variety of agricultural knowledge, so as to speed up the popularization of agricultural science and technology to improve the scientific and technological and cultural qualities of the farmers; the third refers to the application of scientific and authoritative rural information can be more easily through a variety of ways. Information can be relatively easy to transmit to the countryside through a variety of ways, for the majority of rural users.

(VII) Integration

Both the combination of a number of information technology, including database technology, network technology, computer modeling and knowledge base systems, multimedia technology, real-time processing and control and other information technology; but also information technology and modern science and technology, in particular, agricultural science and technology, such as information technology and biotechnology, nuclear technology, laser technology, remote sensing technology, is becoming increasingly Closely integrated, so that the production process and production methods of agricultural products greatly improved, the level of modernization of agricultural management is also constantly improving. For example, Europe and the United States is currently generally optimistic about a video data retrieval system and television data retrieval system, is the combination of multimedia database technology, computer hardware and software technology and network communications technology.

(H) the whole process

Information technology applications are no longer confined to an independent rural economic activities, or a single business link, or a limited area, but horizontal and vertical expansion. Information technology enterprises and agricultural production, business enterprise links, research units and production and management units and even with the users of the joint, multi-disciplinary experts collaborate in more and more complex projects. These projects comprehensively improve the decision-making and management of rural economic activities, not only to make the advantages of agriculture in developed countries more fully realized, but also to make the disadvantages of developing countries gradually improve or even disappear, greatly enhancing the vitality of agriculture and information competitiveness. (I) Strengthen the construction of rural information resources

Speed up the construction of rural information collection standard system (collection, processing, database construction, etc.), information release system, etc.

The construction of the standard database interface is provided to realize the integration of information collection, processing and release. It focuses on strengthening the construction of information collection systems that are urgently needed by farmers, such as market supply and demand, prices of agricultural products, scientific and technological information, and rural policies.

Under the overall planning of the state, integrate, consolidate and develop the rural information resources of various departments and units, make full use of international data, and through the formulation of *** enjoyment policies, regulations and improvement of the management system, incorporate the scientific data resources acquired and accumulated by various departments, units and even individuals into a unified management framework for the enjoyment of the state's rural scientific and technological data *** enjoyment.

Integrating different rural information data sources, optimizing the database structure of rural information resources, and forming a cross-sectoral, cross-regional, cross-disciplinary, multi-level and distributed national rural information ****sharing platform through the construction of different levels of rural information centers and ****sharing service networks, as well as the research, development and application of ****sharing technology, and incorporating it into the national scientific data ****sharing engineering system. It will greatly improve the management and *** enjoyment service level of rural information, enhance the capacity of rural scientific and technological innovation, and provide reliable rural information resources for the overall development of China's agricultural modernization and the improvement of rural scientific and technological level.

(2) Consolidation of Rural Information Resources***Hanging Platform

Based on the full investigation of the development of rural scientific and technological data standardization at home and abroad, the standard system table of the rural scientific and technological data***hanging platform has been compiled, and the preliminary formulations have been completed, including the "Rural Scientific and Technological Data Resource***Hanging Standard Research Outline", the "Rural Scientific and Technological Data***Hanging Standard System's Research Outline and System Framework of Rural S&T Data***Hanging Standard System, Research Outline of Data Quality Control Specification of Rural S&T Data***Hanging Platform, Classification and Coding of Data Information of Rural S&T Data***Hanging Platform and Specification of Data Collection and Updating of Rural S&T Data***Hanging Platform, and other standards of the Rural Information Resource***Hanging Platform (draft). A good foundation has been laid for further integration of rural information resources and standardization of rural information construction. The next step is to further improve on this basis and develop new standards in order to form a complete standard system.

(3) Establishing and Improving the Rural Information Network System

Establishing a ground satellite transmitter station for rural information transmission, which will send video, audio and textual rural information to the Asia-Pacific 2R Satellite, where textual and pictorial information will need to be made into graphic TV information and then sent to the Asia-Pacific 2R Satellite. Text, picture and other types of Internet information are produced by an independently operated website and sent to the Internet. Each location downloads the video, audio, and graphic TV information to the local base station system through the satellite receiving equipment, then reduces it to a normal signal and sends it to the subscriber management equipment. The user management equipment is responsible for the original signal of each channel to be uniformly scrambled and then multiplexed into a one-way signal to be transmitted to the program transmitter, which conducts microwave transmission to cover the receiving area. End users through the wireless receiving device, or through a personal computer, through the wireless modem to log on to the Internet, active access to rural information.

Each farmer in the receiving area receives the rural information signals in video, audio, graphic TV and other formats through an ordinary outdoor antenna and transmits them to the user's wireless receiving device authorized by the system. The TV signals are descrambled and demultiplexed by the user's wireless receiving device and then restored to normal signals for broadcasting on the TV set. Users can also use the wireless receiving device to access the Internet through the TV.

If the farmers in the receiving area need to log on to the Internet with their computers, they need to be equipped with a personal computer, which is connected to the Internet access management system of the base station through the wireless modem of the computer to realize the two-way communication of information. This can solve the farmers through the telephone line in the Internet generally slow speed, easy to drop the line and other shortcomings.

After the upgrading of China's mobile communication network, farmers can also use 3G cell phones, through the special modem for cell phones, connected to personal computers, directly accessing the backbone network of mobile carriers, wireless Internet access to find the information they need.

The system has distinctive features:

(1) It can realize bidirectional and wireless transmission of rural information in formats such as video, audio and text, which is the unity of multiple network functions in the true sense, and is conducive to the transmission of rural information in multiple ways, forms and in all directions;

(2) The system adopts the MMDS bidirectional transmission technology, which can transmit analog signals and digital signals, and is well adapted to the national standards. digital signals, better adapted to the new trend of national digital TV development;

(3) it can realize wireless Internet access of personal computers of farmers;

(4) it has wide coverage, does not need any relay equipment, and the range of transmission of each base station can cover an area of 50 kilometers in the radius of the base station, so that it can be constructed flexibly according to the local actual situation, and it is very convenient for sending the information to every corner of the countryside;

(5) The ground satellite transmission station can transmit 24 sets of analog TV signals or 100 sets of digital TV signals, which provides a good platform for science and technology, culture, health, education and other information to go down to the countryside, into the village, into the household;

(6) The use of addressable TV scrambling management system can effectively realize remote management, improve the quality and efficiency of management and operation;

(7) the whole system adopts two-way wireless transmission technology, cheap equipment, simple maintenance, easy operation, economic effectiveness, can be directly oriented to farmers, for the acceptance of ordinary farmers;

(8) on the basis of not aggravating the burden of farmers and ensure public welfare, create market-oriented operation mechanism, absorb social forces for rural information *** build, *** enjoy, to form a multi-win situation.

(4) Optimization of Rural Information Service Mode

Rural information service should be based on the characteristics of the users themselves and the characteristics of the users' demand for information, focusing on strengthening the integration of various service modes and realizing the unity of functions of multiple networks.

(1) Based on the satellite communication channel, taking full advantage of the high penetration rate and wide coverage of radio and television, the inexpensive and easy-to-operate user wireless receiving device connects the TV set to access the Internet to realize the query and release of information. And through this to carry out rural distance education, improve the overall quality of farmers, and promote the rural family Internet project.

(2) based on satellite or Internet channel dissemination, make full use of the website's main window of information services, for farmers, agricultural enterprises to provide a platform for information dissemination and access to information.

(3) Based on the satellite communication channel, it establishes a nationwide agricultural paging network, implements the "No. 1 system" plan, interconnects, interoperates and calls with local agricultural paging networks, and carries out diversified and personalized services to speed up the dissemination of information by taking advantage of the features of low paging costs, wide coverage and customizable information.

(4) By integrating the resources of "Agricultural Technology 110" or connecting the agricultural WAP website with cell phones or computer telephones to realize the browsing and release of information, it provides farmers with convenient information services and meets the requirements of diversification and personalization of farmers' information needs.

(5) At the same time, newspapers, radio and television can also be utilized to provide farmers with information services with wide coverage and high popularity.

(5) accelerate the construction of rural scientific and technological information service system

Rural scientific and technological information service involves a wide range of workload, the workload is large, the task is arduous, it is necessary to establish a sound up and down the connected, left and right connected to the organization of the system, and constantly to the rural areas to extend and expand information services.

Relying on county-level science and technology management agencies to establish satellite information demonstration stations, as a rural informatization of the pivot and knob. Realize broadband transmission of rural scientific and technological information in different formats, such as text, video, audio, etc., so that end-users can use at least one of them to obtain information services through computers, TVs and telephones (including cell phones). Explore a high-capacity, multi-channel, wide-coverage, all-round delivery of scientific and technological information to the countryside, villages and households in a new way.

To strengthen the cultivation of information talents as a rural science and technology informatization of the fundamental importance of a good grasp. Through multi-form, multi-level information technology training, to cultivate a group of technology, good management of information technology backbone team, enhance the strength and vitality of rural grass-roots scientific and technological information services, and improve the grass-roots cadres in rural areas and the ability of the masses of farmers to accept and utilize information.

(F) Establish an effective operation mechanism to ensure the smooth promotion of rural science and technology informationization

Strengthen the leadership and establish a coordination mechanism. The county-level science and technology, information management departments should be under the leadership of the local government, joint agriculture, forestry, radio and television, meteorology, water conservancy and other related management departments to set up a leadership coordination group to effectively strengthen the leadership of rural science and technology informatization. To coordinate, harmonize and guide the benign interaction of local rural science and technology information services.

Strengthening *** building, the establishment of a collaborative mechanism. Society as a whole should be in the "three rural" services under the overall goal, the establishment of sectoral collaboration, public and private **** construction, government and enterprise joint new mechanism, integration and integration of various high-quality resources. Telecommunications departments at all levels to provide information for rural science and technology informatization on the star, landing and end of the transmission frequency and other information transmission overall solution.

Strengthen services and establish incentives. Localities should be compiled, the development of farmers' interests from the strategic height, study and formulate preferential policies and measures, the establishment of competition and incentive mechanism, the development of different characteristics of the information service model, and promote its development towards socialization, marketization, specialization and industrialization. To rural science and technology information construction as performance appraisal and science and technology advanced counties (cities) selection of important content, to make contributions to the units and individuals to be recognized and rewarded.

Source: China Rural Technology Development Center Network (this article has been published in the "China Rural Economy") (Information Industry Division)