What's the difference between traditional marketing and digital marketing?

The goal of digital marketing is: let our enterprises go to the market with the lowest cost and the fastest speed to meet the needs of customers. The traditional marketing strategy is the 4P combination proposed by Professor McCarthy, that is, product, price, channel and promotion. Try to make profits from the sales of enterprise products.

So the advantage of digital marketing is that I fully display my products. Whether you are interested in the price, or my quality, or because KOL and KOC endorse me, consumers have completed self-learning through this process. They went from the stage of self-awareness to the stage of interest and comparison, and only reached the final decision-making stage.

If you encounter problems, you will ask customer service for advice. However, in the whole customer purchase decision-making cycle, most of the time customers are making decisions themselves, which is the essential difference between digital marketing and traditional marketing. In the past, the traditional means was that the sales staff rushed to the customer and visited a building. After sweating, they found that no one wanted my product. When I got back, I was scolded by my boss and the company.

In the end, the sales can only leave. In the whole sales process mentioned above, sales are forced to buy and sell, regardless of customer feelings, customer experience is very poor. Therefore, if enterprises want to survive and develop better in the future, they must use digital marketing to solve such problems.