What's the difference between a media co-star and a brand spokesperson?

About the contrast between the two, there are usually two situations:

First, there is not much difference between the two in terms of candidates. The matching of star image with products and the fan coverage of promotion channels are consistent. This situation usually occurs in industries such as maternal and child. In addition to the wider coverage of fans, the promotion of stars has also played the role of KOL in some vertical industries, so it pays more attention to the balance between image and traffic.

Second, the candidates for media cooperation and brand endorsement are very different. For creative fashion or gourmet products widely distributed by consumers, when choosing stars, traffic coverage and topic detonation ability will be promoted to the first place, and image matching will be reduced.

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