The concept of media convergence

It refers to the integration of different media forms.

In a narrow sense, media integration refers to the integration of different media forms, which will lead to qualitative change and form a new media form, such as electronic magazines, blogs, news and so on. Media convergence in a broad sense covers a wide range, including all media. The combination, benefit and even integration with its related elements include not only the integration of media forms, but also the integration of media functions, means of communication, ownership and organizational structure.

Media convergence is the phased achievement of media convergence, which refers to the mutually integrated multimedia that appears in the process of media convergence, mainly referring to the mutually integrated multimedia forms such as technology, content, channels and platforms.