Traditional Culture Encyclopedia - Traditional culture - Will there be market segmentation of products only in homogeneous markets?
Will there be market segmentation of products only in homogeneous markets?
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Because we can find out the differentiated demand in the homogeneous market, only in this way can we compete effectively and better meet the needs of customers. Non-homogeneous products can also be subdivided.
Homogeneous market refers to a market where consumers or users have basically the same or very similar consistency in demand, desire, purchase behavior and response to enterprise marketing strategy.
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