How can we successfully sell the urn to customers? Let customers buy willingly?

Shopping requires skill. Who are you going to sell it to first? Who needs this stuff? What are the characteristics (weaknesses) of people who need this kind of thing, then the words used in sales should be aimed at their weaknesses.

Who wants an urn, dead man! But he can't consume himself, so he is a relative of the deceased. What is the weakness of the relatives of the deceased, of course, is to let the deceased rest in peace, so the publicity will focus on this theme. But people don't necessarily buy it, so why not buy it? There must be doubts about the goods, so the salesman can just uncover the doubts of the customers. If the customer says to think about it, then the implied meaning is that I still have some questions, but I am embarrassed or inconvenient to say that the salesman will use his own words to set out the other party's doubts.