“What is the underlying logic behind monetization in new media?”

Before many people started working in new media, they just "rolled up their sleeves and worked hard" without even understanding its underlying logic.

This idea is obviously wrong.

New media is a tool that amplifies your influence and value.

This value includes your personal abilities and products.

The ability is easy to understand: if you can write, you can submit articles to various platforms to show your writing skills; if you can PS, you can let others know about your drawing ability by publishing your works on websites such as Huaban, Zokuu, etc.

, you are very strong in English. By exporting your English learning tips on Zhihu, Bilibili and other platforms, you can also gain a group of fans and even create your own exclusive courses.

As for products, they refer to goods that originally lacked sales channels due to other factors.

For example, due to this year's epidemic, many offline sales channels have disappeared, so many people use Douyin Kuaishou to sell their agricultural products, local specialties, etc. through live broadcasts or short videos.

The value of people or goods is made known to more people through new media, and its value is amplified, eventually forming a brand. This is the underlying logic of new media monetization.