What are the shortcomings of traditional channels? What are the main channel development dynamics in the current market conditions?

I. Defects of traditional channels: manufacturers are difficult to effectively control the sales channel; multi-layer structure affects the adaptability and flexibility, reduces the efficiency of the channel; one-way, multi-level communication model so that the information can not be accurately and timely transmission and feedback, so that enterprises can not completely understand the market demand, sales policy is not effective implementation and implementation; duplication of the traditional channels make a large number of human and material resources wasted, it is difficult for enterprises to form a price advantage. The duplication of traditional channel construction makes a lot of human and material resources waste, and it is difficult for enterprises to form a price advantage.

Two, the current market conditions under the channel development dynamics are:

1, the channel concept change: mainly reflected in the change of channel-oriented and the new understanding of the channel function of the two aspects of the channel oriented to the enterprise as a starting point for the customer as a starting point, began to attach importance to the service function of the channel; channel members of the change in the relationship between the channel: from the transaction-based channel into a partner-type channel through teamwork and coordination, eliminating the original transaction-based channel, the original transaction-based channel to the customer as a starting point. Teamwork and coordination, to eliminate the original transactional channel parties only to pursue their own interests in the conflict, improve channel operational efficiency;

2, the formation of a new channel system: the current formation of three new channel system, respectively, vertical marketing system, horizontal marketing system and multi-channel marketing system; channel form change: from the traditional "pyramid General distribution as the center to the terminal construction as the center, manufacturers on the one hand, through the agents, distributors and retailers and other links of service and monitoring, so that the product accurately reach the retail terminal, improve the product exposure, on the other hand, manufacturers in the retail terminal to carry out promotional activities to stimulate consumer desire to buy, to attract consumers to buy.