What does swot model mean

The SWOT model is a method of choosing the best business strategy by systematically evaluating the enterprise's internal strengths and weaknesses, and the opportunities and threats in the external environment, taking into account the internal strengths and weaknesses of the enterprise and the opportunities and threats in the external environment. Among them, the analysis of strengths and weaknesses should focus on the strengths of the enterprise itself and its comparison with its competitors, and there are two criteria for judging the internal strengths and weaknesses of the enterprise, one is the strengths and weaknesses of a single item, and the other is the comprehensive strengths and weaknesses.

Extended information:

SWOT Analysis Model Type Combination

Strengths-Opportunities (SO) strategy is a strategy that develops a company's strategy that develops internal strengths and capitalizes on external opportunities, and is an ideal strategic model. This strategy can be adopted when the enterprise has strengths in specific areas and the external environment provides favorable opportunities to exploit such strengths.

Weakness-Opportunity (WO) strategy is a strategy that utilizes external opportunities to compensate for internal weaknesses so that the enterprise can change its disadvantages and gain advantages. When there are external opportunities, but there are internal weaknesses that prevent a company from taking advantage of them, steps can be taken to overcome those weaknesses first.

Strengths-Threats (ST) strategy is a strategy in which a company utilizes its strengths to avoid or mitigate the effects of external threats.

Weakness-Threat (WT) strategy is a defensive technique designed to reduce internal weaknesses and avoid threats from the external environment. When a company has internal and external weaknesses, it often faces an existential crisis, and cost reduction may become the main measure to change the disadvantage.