What are the reasons for the popularity of ancient culture?

1) Cultural demand under the inculcation of ancient literature

Nowadays, the young people of "Post-90s" and "Post-00s" have received better literary inculcation in the process of education, and they have a deep longing for the traditional Chinese culture and ancient style.

During the school years, there is a gap in cultural life. The inculcation of traditional culture and the popularization of ancient literature in recent years have made young people identify more and more strongly with the ancient style. They are looking for emotional support in such while cultural atmosphere to fill the gap of cultural life during their schooling. So the pursuit of ancient style is in fact a kind of primitive demand for culture inherent in young people.

2) Cultural identity under the patriotic passion

The prosperity of ancient wind can be seen to a large extent as the strength of the country, young people are becoming more and more confident in our traditional and ancient culture. While accepting foreign secondary culture, Chinese young people have their own patriotic fervor and hope to combine our own traditional culture with pop culture to create pop culture with the beauty of China's Orient.

3) Subculture and entertainment industry drive the prosperity of ancient wind

The prosperity of ancient wind is also driven by entertainment content such as film and television, games and so on to a large extent.

Currently, the pan-entertainment industry is very developed, and the growth rate is accelerating, and a large number of ancient style content has appeared in games, movies and television, such as a large number of ancient historical novels, oriental fantasy novels, fantasy film and television content, ancient style games, ancient style music, etc. Among these contents, ancient style music is the most popular. These contents, to the ancient wind music in the young people's group is the most popular, the market also appeared a lot of young people like the ancient wind songs, these ancient wind songs itself is full of charm, lyrics such as poetry, beautiful tunes, melody highlights, far-reaching mood, let a person mesmerized.