What are the advantages and disadvantages of experiential marketing?

Let's talk about its advantages first For experiential marketing, its biggest advantage is that we can have face-to-face communication with customers. Our customer's experience of the product has reduced his psychological resistance and reduced the situation that he will not use the product after purchasing it. Then experiential marketing can make our customers fully experience our products in the store, achieve the advantage of being able to use and fully master the use method, thus reducing customers' rejection of our products and brands and increasing customers' loyalty to our brands. When he needs similar products, he will choose our brand at the first time, because such a choice is a long process, and only through our long-term continuous accumulation can we completely solve such worries.

So what are the shortcomings of our experiential marketing? That is, he can't use experiential marketing for all brands and all products. For some products that can't be experienced, it has more shortcomings, so when we adopt experiential marketing, we must choose according to the performance, service life and after-sales of the products. In fact, one of the biggest shortcomings of experiential marketing is that the scope of use of products is relatively narrow. For some large machine types, the product utilization rate may be relatively low. In fact, in order to make experiential marketing more perfect and even more popular with customers, we must go through a long run-in and a long summary to increase customers' trust in us.

In fact, any product marketing plan has its most basic advantages and disadvantages, just because the performance and function of our products are different, so the advantages and disadvantages are also different. For some brand companies just listed, if they want to achieve the success of experiential marketing completely, they must go through a period of running-in period before they can fully master the skills.