Can the good wine promoted by Sichuan Wine Zhenzhen Supply Chain Technology Company have a good development space?

Ren Zhongjie said, Yongle base of the sauce wine R & D center has been delivered, the future of sauce wine R & D masters from all over the country's workshop will be located here, becoming one of the most important base of China's sauce wine R & D, which also means that the future of the sauce wine stalwart will be born here, in the high-quality sauce wine scarcity of the market, Sichuan sauce company's annual production and storage capacity will help to strengthen its right to speak in the market. The annual production and storage capacity of Chuanjiao will help strengthen its voice in the market. Cao Yong, Party Secretary and Chairman of the Board of Directors of Chuanjiu Group, said bluntly that for the current goals achieved by Chuanjiu Group, the group has stepped out of a unique and differentiated development path. The group started from the development of the original wine, vigorously promote the original wine industry intensification, branding and standardization of development, integration of resources, convergence of forces, the establishment of standards, to create is the whole industry chain enterprise of liquor.

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On June 30, the Yongle Sauce Wine Research Center of Sichuan Wine Group, which has a total investment of 1 billion yuan, was officially awarded a license. This means that Sichuan Wine Group Sauce Wine Co., Ltd. in accordance with the concept of strict management of pharmaceutical companies to establish a research and development center, will enable the company in the traditional brewing process, research and development of expert blending and scale blending control system, automation and mechanization of raw material cooking, traditional liquor solid fermentation and modern distillation technology, the construction of liquor traceability system, etc., and once again in the name of "industry events" highlights the importance of the industry, the company has been the first time. The "event" highlights the benchmark position of Sichuan sauce in the industry.

July 1, located in the Golden Triangle of China's liquor in the core area, the national quality of soy sauce wine origin protection zone of Sichuan Wine Group Chuanjiao Yongle production base, China Food News China Wine Weekly reporter had the privilege to meet with the concept of strict management of pharmaceutical enterprises to carry out technological reforms and upgrading of soy sauce wine research and development center.

Becoming China's largest liquor OEM customization center

If famous wines represent the brand height of Chinese liquor, then undoubtedly the original wine of the production area represents the brand width of solid fermentation pure grain original wine.

As soon as you walk into the Yongle base of Chuanjiao, you can feel the new atmosphere of the modernized, garden-style factory in the whole park. The base retains its original ecological appearance and inherits the traditional brewing process and cellar of soy sauce wine. There is a lot of green space in the factory, and the workshops and office buildings are designed with artistic walls, which is a perfect combination of "tradition" and "modernity".

Ren Zhongjie, deputy secretary of the party branch and general manager of Chuanjiao, said that Chuanjiao has two production bases, Erlang and Yongle, with an annual production capacity of 15,000 tons and a storage capacity of nearly 50,000 tons, making it China's third-largest production base for soy sauce and the second-largest state-owned soy sauce production base. Since the establishment of Chuanjiao Company, it has gradually transitioned from a raw wine-based enterprise to a finished wine enterprise, and has launched a total investment of 1 billion yuan, including brewing, cranking, storage, blending, packaging, environmental protection as one of the whole industry chain project, with the concept of strict management of pharmaceutical enterprises to establish a modern enterprise, after the completion of the project, the annual capacity of Chuanjiao Group's soy sauce wine base will reach 30,000 tons.

What's worth paying attention to is that in the "14th Five-Year Plan", Sichuan Wine Group is accelerating the development progress of the original wine plate and the two plates of China's liquor innovation and entrepreneurship industry incubator.

Cao Yong said, Sichuan Wine Group and more than 260 liquor enterprises in and outside the province have been through heavy asset investment, brand cooperation and other ways to group **** with the development. Sichuan Wine Group has become China's largest original wine producer and supplier, excluding the six golden flowers, the group and the alliance enterprise strong flavor pure grain original wine production capacity and output value accounted for nearly one-half of the province, accounting for nearly one-third of the country.

Obviously, in the whole industry chain layout of Sichuan Wine Group, the original wine plate has developed into an advantageous long board, and has realized the *** enjoyment, mutual benefit and *** win pattern of high-quality wine resources, and has become the largest original wine producer and supplier in China.

In promoting the development of raw liquor, Sichuan Wine Group has been developing in the wrong place with the first-tier famous wine enterprises, and has come out of a differentiated development path with Luzhou Laojiao, Langjiu and other famous wine enterprises. Its model is not to create a traditional liquor big single product enterprises, but through the combination of industry, to become the liquor industry is very characteristic of the platform type of liquor enterprises.

As in the case of Sichuan National Brewery Original Liquor Holding Co. of Sichuan Wine Group, it will build an independent original liquor brand, provide value-added services such as production technology and brand strategy planning consulting for enterprises, and assist them in completing the upstream and downstream resource docking to meet the demand of the B-end. At the same time, Sichuan Wine Group is also building a "taste of time" original wine C-end customization chain, forming a full lineup of Sichuan Wine Group toB + toC.

It's worth mentioning that Sichuan Wine Group is building China's largest liquor OEM customization center, which is equipped with liquor automated filling production lines, automatic loading and unloading of bottles, automatic palletizing robots and other modern intelligent equipment, which is capable of realizing the automatic delivery and finishing of packages and finished wines.

"Actually, Sichuan Wine Group is to be the biggest liquor OEM in China, and we have become the biggest liquor OEM customizer." Cao Yong believes that the next decade development industry must return to the real economy, its most notable feature is the personalized industry, personalized customization, which is also the direction of development in the next decade, supported by the Internet's 5G, 6G technological development, the wine industry's "innovation +" is personalized customization.

Likewise, Sichuan Wine Group is under construction of China's liquor innovation and entrepreneurship industry incubator is positioned as China's liquor industry "Silicon Valley", completed, the incubator will become China's liquor product research and development centers, liquor packaging design centers, liquor marketing cultivation centers, liquor exhibition and marketing promotion centers, liquor talent training center, liquor internationalization preview centers, and online roadshow centers. Online roadshow center, baijiu internationalization front window and baijiu culture dissemination center and other baijiu center gathering place.

Cao Yong said the incubator is the future carrier of personalization for Sichuan Liquor Group, where it will incubate more liquor brands through matching policies, technologies, finance, talents, information, channels, training and other related resources to escort the realization of high-quality development.

The editor-in-chief of China Food News China Wine believes that the original wine branding, scaling, specialization and service development path pioneered by Sichuan Wine Group not only continues to provide high-quality original wine resources for the industry market and promote the Sichuan Golden Brand out of Sichuan, but also points out a new direction for the development of the national original wine industry.

"One city, one product" strategy has landed in 19 cities

If the mastery of the core technology to make the brand name of Gree, then the Sichuan Wine Group has the largest liquor quality raw liquor resources is its core strength in the industry.

In 2021, Sichuan Wine Group promoted the "one city, one product" regional famous liquor revival plan to speed up. at the end of March, Sichuan Wine Group and the people's government of Yingshan County, Nanchong City, held a signing ceremony for the strategic cooperation agreement, "regional famous liquor revival plan" officially. The "Regional Famous Wine Revitalization Program" has officially entered Nanchong City. In the industry, the Sichuan Wine Group's empowerment will solidify the development of the liquor industry and help SMEs in brand transformation and upgrading, which means that wine enterprises will shine under the shelter of the Sichuan Wine Group.

In fact, Sichuan Wine Group last year, the first mention of "a city of one product", has quickly become an important part of the differentiated development path of Sichuan Wine Group, such as heavy dragon, Yunbian hidden secret, snow eagle, etc. has gradually began to emerge in the local, the volume of sound increased.

Currently, based on high-quality spirits, Chuanjiu Group is implementing the "one city, one product" strategy in the finished wine segment, aggregating "Silver Flower" and "Little Golden Flower" in the province, and cooperating with Hubei, Henan, Shandong, Xinjiang and other regions. With Hubei, Henan, Shandong, Xinjiang, Tibet, Jiangsu, Anhui and other places to carry out brand docking, has landed in 19 cities inside and outside the province.

The C-end customized chain system of original wine launched by Sichuan Wine Group is aimed at solving the problem of how to let consumers buy quality wine products conveniently and quickly, and "brewing good wine of pure grain that the people can afford to drink".

In Cao Yong's view, Sichuan Wine Group is based on the original wine on the one hand, and continue to work hard to make the "root" of the original wine the best. The second is to continue the aggregation of national brands, in the B and C **** with the same force, go hand in hand, the B side is to adhere to the "one city, one product," the revival of the regional famous liquor plan, C to create a personalized custom stores and terminals. The third is to promote the personalized liquor industry incubation, to create, through the entire industrial chain, for more aspiring entrepreneurs to enter the liquor industry to build a platform, and the formation of cooperation with the Sichuan Wine Group - "is not a winery better than a winery, there is no winery better than a winery".

Obviously, in just a few years, Sichuan Wine Group has become an innovative model for the high-quality development of Sichuan wine. From the acquisition of a large number of small and medium-sized enterprises, the aggregation of raw liquor resources, to the "peanut" brand across the country, and then to gather the national liquor resources in one place to create an incubation park, Sichuan Wine Group has chosen the path has long been recognized by the industry as a path of innovation.

Compacting the bottom, and then carry out other innovative strategies, Sichuan Wine Group seem to be at ease. "A city a product" regional famous wine revival plan, China liquor innovation and entrepreneurship industry incubator park and other projects, are the group to promote liquor industry incubation and upgrading of the specific show, "Sichuan wine speed" also help the group in the wine industry sector development to a new level. The company's speed has also helped the group take a new step forward in the development of the liquor industry sector.

As Yang Guanrong, general manager and chief engineer of Chuanjiu Group, said, Chuanjiu Group is doing what the head enterprises don't do and what small and medium-sized enterprises can't do. Sichuan Wine Group is a new company, but it has old brands, old workshops, old cellars, old craftsmen, and old wine. The implementation of the group's differentiation strategy will aggregate more small and medium-sized wine enterprises, relying on Sichuan Wine Group's advantage of original wine and the technology of the masters' team led by academicians to empower these enterprises.

Constructing the "1+1+3+4" strategic pattern

The largest original liquor production supplier in China is the first, the largest national brand operator is the first, and the largest liquor OEM customizer is the first. These "three firsts" constitute the root and soul of Sichuan Wine Group's development.

Cao Yong believes that, in addition to these "three firsts", Sichuan Wine Group also has "four comparative advantages" support, namely, the third largest state-owned liquor enterprise in Sichuan Province, the third largest soy sauce enterprise in the country, the second largest state-owned soy sauce production base in the country, and the largest single brewery of strong-flavored wines in the world, which is the largest in the world. The company also has the third largest state-owned liquor enterprise in Sichuan Province, the third largest soy sauce enterprise in China, the second largest state-owned soy sauce production base in China, the world's largest single-body brewing plant for strong-flavored wines, and is building the world's top modern OME custom production line.

Obviously, on the fourth anniversary of its founding in June 2021, Sichuan Wine Group has proved the correctness of its strategic development path with the "three most" and "four major advantages", and it has also delivered an eye-catching report card.

Likewise, in the wine industry sector, Sichuan Wine Group has built up a park, a center, three wineries, four bases of the "1 + 1 + 3 + 4" development pattern. Among them, "a park" is about to complete the China liquor innovation and entrepreneurship industry incubator, delivery will become China's liquor industry "Silicon Valley". "One Center" is the filling center of Sichuan Wine Group, which is the largest OEM customization center in China. "Three wineries" include China Erlang National Winery, China Yibin Xufu Winery and China Qionglai Daliang Winery. The "Four Bases" are China Yongle Sauce Wine Base, China Lizhuang Strong Aroma Base, China Luzhou Natural Aroma Base and China Qionglai Yifu Spring Base.

"Grasp the root of the original wine to form a monopoly to have the right to speak." Cao Yong believes that doing industry without monopoly is not called industry, only the formation of monopoly industry is called industry. In the original wine purchase, enterprise integration, cellar integration, supply chain construction, etc., Sichuan Wine Group has enough ability, self-confidence to form a monopoly, the group's position is to become China's first listed company with original wine as its main business.

Cao Yong said that during the "14th Five-Year Plan" period, the integration and operation of the national brand is actually to find a way for the original wine, and make good wine for the local people. On the one hand, it is based on the original wine, continue to plow the "roots" of the original wine to do the best. The second is to continue the aggregation of national brands, in the B-end and C-end *** with the same force, go hand in hand, the B-end is to adhere to the "one city, one product" revival of regional famous liquor plan, C-end to create personalized custom stores and terminals to serve the people. The third is to promote personalized liquor industry incubation, through the entire industrial chain, for more aspiring entrepreneurs to enter the liquor industry to build a platform, and Sichuan Wine Group to form a "not a winery like a winery, no winery better than a winery" cooperation.

In fact, we can see from the development of Chuanjiu Group in the past few years, Chuanjiu Group has a huge industrial cluster covering the production side, operation side and sales side in the liquor industry, and it has completed the layout of the three major segments of "original liquor+finished liquor+liquor distribution", which ranges from integration of the production side to empowerment of the sales side, and from targeting the B-side to entering the C-side. The company has deepened its original wine strategy and taken a development path different from that of famous wines. In terms of creating a "national brand matrix" and plowing into the region, it takes the place of origin as the label and the Sichuan Wine Group as the backing, and supplies consumers with high-quality original wines, so that the original wines can directly face the consumers, and creates the original wine brand of the Sichuan Wine Group, which is truly brewing good pure-grain wines affordable for the people to drink. The brand of Chuanjiu Group's original wine is being brewed to provide the common people with affordable pure grain wine.

China Food News, editor-in-chief of China Wine, believes that Sichuan Wine Group in the development of the wine industry on the road to a unique way, in the marketing strategy mode "open up the sky", bold innovation "unusual", out of a new road, but also for the development of the path of the wine industry The choice of the path of development for the wine industry provides a vivid sample. What do you think about this, welcome to leave a message to exchange.

This article is reprinted from "Winery".