How do traditional products break through in the e-commerce market?

I think a traditional product wants to make a breakthrough in the e-commerce market, and there are the following points:

The first point: the boss's thinking changes.

The second point: product planning and layout.

The third point: choose the right e-commerce channel.

Fourth, stick to the road of e-commerce.

Below, I will focus on these three points for your reference:

First, the change of boss's thinking.

Recently, I chatted with several small partners in traditional industries. For the transformation of traditional industries, a big question is whether traditional bosses should transfer products to e-commerce, or e-commerce, and how to balance offline. Many bosses in traditional industries are from sales. In the past, the sales of products were mainly offline. Traditional bosses are particularly good at offline channels and their sales thinking is offline. However, they took a fancy to the trend of e-commerce and saw that other competing products made money through e-commerce and wanted to do it themselves. But I always make up my mind. Therefore, the premise of traditional products breaking through in the e-commerce market is that traditional bosses need to have the thinking of e-commerce and the determination to be e-commerce. Only by unifying the e-commerce direction of major companies can we continue to talk about how to break through.

Secondly, product planning and layout e-commerce is very different from offline market, so before deciding to be an e-commerce, we should make a complete plan on products, prices and sales strategies. . For example, how do e-commerce choose products, whether the products are offline, the main explosions on the line, and so on. Are online and offline prices unified, and how to ensure the price advantage of e-commerce? How to balance the interests of offline agents and so on? Only when all the details and benefits of online and offline are clearly planned can we go for a long time.

Third, choose the right e-commerce channel. Each product has its own product attributes and faces different user groups. Therefore, if traditional products want to break through in e-commerce, it is necessary to choose the right battlefield, which is also related to success or failure. For example, 3C, home appliances can choose JD.COM and Tmall. Clothing products can choose Tmall and Vipshop. If a very high-end product chooses Pinduoduo channel, what will happen? Don't think about it, we also know the result. Finally, stick to the road of e-commerce.

I've met many bosses, and when I see that competing products in e-commerce make a lot of money, I want to do it myself, but I'm afraid of this and that. Let's form a team, for fear of poor management and high cost. I finally made up my mind to form a team and spread the products to the e-commerce channel. It's only been a month, and I'm eager to sell, and I put pressure on the team every day: why can't I reach the goal (many times the goal set by the boss can't be achieved). E-commerce operation is the same as offline sales, and it takes a process and time. If the boss is in a hurry, the whole team will be anxious, and will fall into the rush to achieve success, and finally the loss will outweigh the gain. Therefore, the breakthrough of e-commerce is not instantaneous, it needs persistence and time to witness.

Answer: Lin Xiaoqing, an operation girl who loves marketing, is welcome to pay attention to the official account of WeChat to market flights.