A letter written by a bookstore to readers caused a heated discussion. What are the advantages of physical bookstores?

Compared with online e-books, physical bookstores use a variety of reading electronic tools to read, which has some traditional charm and unique feeling. The key point is that its experience and service are relatively more perfect.

Offline bookstores, which we call physical bookstores, are generally physical books, and e-books are basically purchased online. Because these physical books are really expensive, e-books have developed rapidly in recent years, but there are more and more offline bookstore cities. It takes time to visit the bookstore this time, and there are many people. The rest time is very limited. He didn't want to waste his limited time on the road, so he chose some e-books to read, and the price was cheaper. Now there are many electronic tools specially used for reading.

Physical bookstores have unique service and experience advantages, which means you have to buy some books. You can only see a few pages online. Even what is the feeling of this book? You don't have a very intuitive understanding in your mind, but what is this book like if you buy it in a physical bookstore? It can be seen intuitively, including smell, feel, size, printing quality and so on. Even if something really went wrong, I unpacked it after I bought it and found that the printing was not clear. You can go to this entity's bookstore completely, and there is no high cost.

If you choose to buy online, these online books will always give people a particularly cheap feeling, that is to say, the e-books you buy are not even familiar with, just a bunch of words, because they can't give you the general feeling of physical books, and the same books you buy online, that is, those you read with electronic tools, may only cost 5 yuan, but you will always feel expensive, but a physical book will cost 50 yuan to print on paper.

Now, in order to survive, physical bookstores need to solve the problem of positioning. Price war is definitely not possible, and discounts are useless, because no matter how cheap it is, it is impossible to sell e-books online, and it is impossible to sell paper books directly online and then mail them home. Because people have no store cost and labor cost, they just deliver goods directly from the warehouse, so it is also a unique advantage to highlight their product positioning, that is, experience service.