Case study of strategic business management

1) Producing pharmaceuticals in Japan, with a Chinese agent acting as a marketing agent;

Rationale:

1. swot analysis, it is obvious that it is placed in Japan.

2, the company is a technology-based small business, the company should protect the core competencies. If placed in China, a small company still does not have the strength to protect the core competitiveness of the protector.

3, Japan's small companies to operate a large market in China, the first to face three problems: channel, brand, government relations. It is best to entrust China's public relations company can be all done, to be brand, channel, government relations gradually by their own grasp of good and then independent development.