What are the main elements of traditional marketing

Sensory marketing is the use of the senses to create sensory experiences by appealing to sight, sound, touch, taste and smell. Sensory marketing can be used to differentiate companies and products, motivate customers and also add value to products.

Emotional marketing

Emotional marketing is the process of leveraging the feelings and emotions within the customer to create an emotional experience, which can range from a slightly favorable opinion of a brand (e.g., a non-durable brand or service or an industrial product) to a very strong sense of pride and joy (e.g., a durable good, a technological product, or a social marketing campaign). It is well known that most affect occurs during the consumption process. Therefore one-size-fits-all emotional advertisements are often undesirable because they do not inspire specific emotions in customers at the time of consumption. What emotional marketing requires is a deep understanding of which stimuli evoke certain specific emotions and desires that appeal to the customer's choice decision.

Thinking marketing

Thinking marketing appeals to the intellect to create cognitive and problem-solving experiences for customers. It prompts customers to think differently and convergently by surprising, intriguing and provoking them. Thinking marketing is often more common for high-tech products. But Thinking Marketing is not limited to this sector, as many other industries are now adopting Thinking Marketing in the design, sales and communication of their products to customers.

Action marketing

Action marketing aims to influence physical experiences, lifestyles, and interactions with consumers. Action marketing shows customers different ways of storytelling (e.g. in B2B and industrial markets), production and interacting with them by sublimating their physical experience.

Affiliate Marketing

Affiliate marketing encompasses many aspects of sensory, emotional, thinking, and action marketing. However, it goes beyond personal feelings, individuality, and "personal experience" and connects individuals to their ideal selves, to others, or to culture. Affiliate marketing appeals to the individual's desire for self-improvement (e.g., the desired future "ideal self") and the desire for others (e.g., relatives, friends, coworkers, lovers, or spouses) to feel good about themselves. Associating people with a broader social system (a subculture, a group, etc.) establishes a personal preference for a particular brand and a community of people who use that brand.