Who knows what classic marketing cases?

Classical case one: selling fish hooks

Case review (new marketing model - chain marketing): young business representatives have extraordinary marketing thinking and marketing skills, he is good at catching marketing opportunities through consumer behavior characteristics, and then use the commodity demand point to seize the opportunity point, and timely provision of commodities to meet demand Programs, continuously from the demand for a commodity to another commodity marketing opportunities, thus establishing a consumer behavior - marketing opportunities - commodity appeal - to meet the demand for a more complete cycle of marketing chain, locking the important target consumer groups, and ultimately realize a series of combination of sales of goods, he is a model sales manager.

Classic case two: bet

The idea is that an old man to maintain the habit of depositing $ 100 per week, and guard the Japanese bank security guards feel strange, asked the old man why this, the old man told him that he bet every week to win $ 100, the security guards do not believe that the old man every time you bet to win, the old man put forward the two people to play a game of betting and set up a bet titled "The old man can touch the president of the bank. The old man can touch the bank president's convex head", bet for 200 yuan. The old man deposited the money through clever public relations to find the governor, told the governor that his head above the lice, the governor categorically rejected, the old man said that if the head above the lice governor you give me 50 yuan, if the head above the lice I give you 100 yuan, the result is that the governor agreed to let the old man to touch their own head in order to confirm that the old man is purely rogue, the result is that the old man lost to the governor of the 100 yuan from the security guards won 200 yuan, thus maintaining a weekly deposit of 100 yuan. The old man lost $100 to the banker and won $200 from the security guard, thus maintaining the habit of depositing $100 every week.

Case review (new marketing model - layout marketing): the old man with rich practical experience is good at catching people's habitual consumer habits and take advantage of them, he set up a marketing layout for himself by grasping the general habitual curiosity of the mind, while the development of the marketing rules, in the overall marketing strategy under the guidance of the marketing objectives set up and set up the layout of the marketing objectives and also under the guidance of the overall marketing strategy. Under the guidance of the overall marketing strategy, by setting up the layout and setting the marketing objectives and also the excavation of market opportunities, and ultimately through the practical implementation of the strategy to seize the market opportunities, so as to achieve their own marketing objectives.

Classic Case 3: "The Old Wise Man"

The idea is that a Japanese old man retired from the position of the boss to recuperate at home. Occasionally, one afternoon of the noise mixed with ear-piercing sounds broke the previous quiet life, the old man opened the window to see the back of the yard of the empty field on the ground a group of naughty children in the cans as a soccer ball kicked for several days in a row is not disturbed. Cunning old man came up with a trick, this day he was about to prepare to kick a few older children called to stop and said he was willing to pay for their "sponsorship fee" 5 yen / person, and encouraged them to kick for their own, the more intense the better. The children were even happier, they kicked more and more crazy, however, just after two days, the old man stopped everyone and said that due to the untimely payment of pension insurance, you can only receive 3 yen / person, the children were a little unhappy, but they can continue to kick hard, but the enthusiasm is not as high as it was originally, the cunning old man and every other day the "sponsorship fee" to reduce it to 2 yen / person, 1 yen / person, when the old man to reduce the "sponsorship fee" to 0.5 yen / person, the children are exasperated that from now on will never perform for the old man, the cunning old man secretly smiled open.

Case review (marketing new model - layout marketing + benefit marketing): the case for the relationship marketing benefit marketing version, the old man knows the relationship marketing way, through the establishment of the marketing layout, the general relationship monetized and upgraded to a benefit relationship, they always occupy the interest of the dominant party, and then the use of interest relationships to influence the relationship between the relationship The other side of the relationship, so that the other side into their own marketing system.