What's the difference between distribution and direct selling?

1, because the premise of joining direct selling is to become an agent of a certain brand, so dealers have to spend some financial resources to buy products. Many direct selling companies get higher grades with greater investment, and dealers need to bear certain risks.

2. The distribution is different. Wechat merchants who join the distribution platform do not need any investment, and everyone can register for free, so there is no loss. The worst result is that things can't be sold and then they don't make money.

Second, energy and cost are different.

1, the main position of direct selling is offline, so direct selling practitioners generally need to run around and walk back and forth between cities, which not only consumes a lot of manpower, but also consumes a lot of money.

2. When the distribution platform is WeChat business, it is different, because all operations can be completed on the mobile phone without purchasing and delivery. Compared with direct selling, the distribution of WeChat business needs less time and energy, and the cost is very low.

Third, the threshold is different.

1. If you want to join direct selling, you must buy a certain number of products to become a member of the corresponding level, thus obtaining a certain agent qualification. Therefore, there is a certain threshold for participating in direct selling.

2. WeChat business, distribution platform, only need to register on the ready-made platform for free, you can become a member unconditionally and obtain the qualification of agent, so there is no threshold for WeChat business and distribution platform.

The above contents refer to Baidu Encyclopedia-Distribution and Baidu Encyclopedia-Direct Selling.