Marketing planning of hotel activities

In order to ensure the high quality and level of activities, we need to make an activity plan in advance. The activity plan is a written plan with clear content and clear steps. So how should we make an activity plan? The following is the marketing plan of hotel activities that I arranged for you. I hope it helps you.

Hotel activity marketing plan 1 Hotel marketing is to study how to identify, analyze, evaluate, select and use market opportunities, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales in the fierce competition and changing market environment, with the aim of achieving maximum economic benefits with the least labor consumption. A boss's business sense directly or indirectly determines the future development of a hotel.

Xx Day is a traditional xx Festival in China, and it is also the second largest traditional festival after xx Festival in China. Xx is just in the middle of autumn, so it is called xx Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Xx festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.

I. Target market analysis

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and the lowest price can be reached around the Mid-Autumn Festival (but it should be determined according to the hotel's net profit).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If your family's birthday is xx, you can enjoy a 50-60% discount (according to the actual decision of the hotel) when dining in the hotel with valid documents (household registration book and ID card). It is recommended to recommend Mid-Autumn Festival package to them.

3. For mobile phones and fixed telephone numbers with the suffix of XX (within XX area), you can enjoy a 5-6 discount (according to the actual decision of the hotel) when dining in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

5. Send some small gifts related to xx Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. The event will be held from xx to xx of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of spray painting and banners.

2. TV, street banners and newspaper advertisements are combined.

3, you can try the mobile phone short message advertisement, focusing on the old customers of the original hotel, paying attention to the appropriate use of language, mainly introducing the latest activities of the hotel.

4. Flyer advertisements are also acceptable, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income will be at least 1, which is more than 5 times of the usual income.

Seven. Other suggestions

1, equipped with a computer in the service hall to keep some key customer information at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel, mainly in warm colors. It's best to have big FLASH animation on the home page, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on. Enhance the hotel's popularity through online marketing (the biggest advantage is that it is popular and has low cost).

Marketing planning of hotel activities 2. Origin of activities

In order to celebrate the annual "xx" International xx Festival and let everyone have a happy and meaningful festival, we have prepared wonderful literary evenings and colorful cakes, and the doors of various restaurants are decorated with colorful balloons. By then, various departments in the south of the Yangtze River will launch a series of fine dishes and delicacies. Through this activity, we will improve the reputation of xx in xx and xx, attract more families to spend money in various departments in Jiangnan, and let parents and children come to xx to share food and experience happiness.

Second, the activity time

Xx, xx -xx, xx.

Third, the theme of the event

Infinite joy -xx art festival.

Four. Activity content

At that time, various departments in xx will give friends who participate in the activities a surprise, a happiness, an unforgettable memory and a 202 1 xx festival that will never be forgotten.

(A) Hotel "Happy Wonderful Unlimited" Art Children's Day party program design:

Anyone who orders a children's set meal in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competition needs to be registered in advance), and the winning children will receive gifts.

1, Singing Competition: The track is 20 children's songs with background music. The first and third songs will be held at the same time with the hotel. Each department will determine the number of friends who sign up according to the situation.

2. Dance performance: provided by xx performance company, only staged in the middle of the hotel party, and performed by xx.

3. Calligraphy and Painting Competition: Anyone who comes to the store to book a set meal in advance can sign up for the calligraphy and painting competition. The guests of the party are all judges, and the top six will take a group photo at the hotel and present awards.

4. Interesting riddle unexpected guess: * * setting 100 riddles. One, two and the hotel are held at the same time, and the hotel party is arranged randomly, and the host is responsible.

5. Jiangnan Recitation Competition: The first part and the second part will be held simultaneously with the hotel.

(2) linkage promotion:

Activity 1. During the period from xx to xx, xx, whoever booked the first, second and third hotel packages in Jiangnan will be given a free ticket for the "Happy and Wonderful" theme activity of the hotel.

Activity 2: During the activities on xx and xx-xx, anyone who comes to the xx store for dinner during June 1 Day will be given a free balloon.

(3) Hotel party site decoration:

1. Stage design: The background cloth with the theme of "Happy and Wonderful" is decorated with pink tulle and balloons printed with xx greetings to highlight the competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and colored paper flowers.

3. Other decorations: paste the collected pictures on the acoustics and glass of the banquet hall as an exhibition.

Verb (abbreviation of verb) activity promotion

1. Hall decoration: The first part and the third part, the hotel decorated colorful doors with balloons to create a lively atmosphere on June 1st.

2. Media promotion: xx Provincial Communications Department, xx Communications Department, xx national business daily, Life Morning News.

3. Visual publicity: On xx (three days in advance), the store began to publicize, mainly through banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction of new and old customers, etc., in order to achieve the best results.

Packaging design of intransitive verbs

The package design of this activity is mainly based on nutrition, mainly in the form of sales package in the hotel banquet hall. There are six packages, including 46 * * *.

The nutrition package is one RMB xx (one for three people), and 15 sets is RMB xx.

The nutrition package is 2xx yuan (four people with B copies), and 16 sets are xx yuan.

The nutrition package is RMB 3 (four people in Area C), 15 sets of RMB.

Estimated income of this activity: xx yuan.