Loss of performance, decline of traditional business, can radio and television and mobile jointly build 5G to save the situation?

In recent years, the traditional business of radio and television has gradually declined, and the expansion of new business has also been difficult. There are more and more voices that sing bad and question radio and television. In 2020, the crisis is still intensifying, and the development of radio and television is facing more difficult challenges. In this context, radio and television have high hopes for 5G and constantly accelerate the pace of attack.

In 2020, radio and television 5G frequently sent good news in spectrum, network construction and terminal commercialization. Yesterday (the day of 520), China Mobile and China Radio and Television officially announced that they would jointly build 5G. When the news came out, it was like a blockbuster, which caused heated discussion in the industry.

Can 5G save radio and television in dire straits? What does it mean for China Radio and Television and China Mobile to reach a 5G cooperation? When will radio and television usher in an upward turning point?

The deepening and development of radio and television crisis is imminent.

For the radio and television industry, under the background of full market competition, faced with the double-sided attack of IPTV and OTT and the strong rise of mobile Internet, the number of radio and television users and the number of digital TV paying users have been declining for many years. In the third quarter of 20 15, the payment rate of cable digital TV users decreased for the first time, and in the fourth quarter of 20 16, the national cable TV users experienced negative growth for the first time, and then continued to decline. In the face of the decline in user scale and intensified market competition, the decline in the performance of radio and television listed companies has also become the norm.

In 2020, the crisis of cable TV industry deepened. In the first quarter of 2020, both cable TV and broadband services experienced negative growth, and many provincial radio and television listed companies fell into a loss crisis.

From the perspective of users, in the first quarter of 2020, the number of cable TV users decreased by151580,000, the number of digital TV users decreased by 3.486 million, and the number of broadband home users increased by 2.5 million, but the number decreased by 577,000, showing negative growth for the first time.

From the perspective of turnover and profit income, in the first quarter of 2020, eight of the listed companies of Radio and Television 10 saw their revenues decrease year-on-year, while 10 saw their net profits decrease year-on-year, and four even suffered losses.

In fact, in the face of the crisis in recent years, radio and television are also looking for ways to deal with it. From TV to broadband, from wired to mobile wireless, radio and television are striving to move towards integrated service operators. By exploring intelligent broadcasting, customer service and power grid marketing solutions, we will improve our business and operational capabilities. But overall, radio and television have not got rid of the development dilemma.

Radio and TV 5G is an opportunity and a test!

2065438+On June 6th, 2009, China Radio & TV Company obtained the 5G commercial license, which was considered as an opportunity for radio & TV operators to break the game. On the one hand, radio and television can reshape the content and process of communication through 5G innovation system and mechanism. On the other hand, by exploring the application of 5G vertical industry, radio and television can usher in more incremental space. So what is the current development of radio and television 5G? What difficulties do you face?

In 2020, the good news of radio and television 5G spread frequently. First of all, in terms of frequency, radio and television have defined the strategy of "low frequency+intermediate frequency" collaborative networking at 700MHz+4.9GHz. After the 4.9GHz band was allocated to radio and television at the beginning of the year, the final ownership of 700MHz became clearer and clearer. In April, the Ministry of Industry and Information Technology adjusted the frequency usage plan of 700MHz band for mobile communication. Recently, it was revealed that the Ministry of Industry and Information Technology has issued a document to approve the 5G 700M(703-733/758-788) frequency band of China Radio and Television. Holding 700MHz has brought advantages to the construction and business development of radio and television 5G network. At present, many radio and television departments have also formulated a 700MHz frequency clearing work plan.

Secondly, radio and television companies have also accelerated the pace of 5G network construction. 65438+1On October 29th, Hubei Radio and Television completed the construction, commissioning and trial operation of two commercial 4.9G+700M China Radio and Television 5G stations, namely Hubei Provincial Committee and Wuhan Raytheon Mountain. In February, gehuayouxian completed the deployment of 700M+4.9G radio and television 5G network in Xiaotangshan Hospital; On February 9, Shaanxi Radio and Television realized 5G signal coverage in xi 'an Public Health Service Center; At the end of February, Guizhou Radio and Television completed the 5G coverage of Guizhou Jiangjunshan Hospital; On April 23, Hunan Xiangtan Radio and Television 5G network construction project was officially launched; At the beginning of May, Hebei Radio and Television opened the 5G experimental signal of radio and television in Zhengding; In mid-May, the first radio and television 5G base station in Zhejiang was opened, and the 5G base station of Lishui Radio and Television General Station was started. ......

In terms of business process, the commercial launch of 5G, radio and television enterprises completed the first off-site audio and video high-definition call of SA VoNR in section 5G 192, and China Radio and Television's 5G mobile phone supporting section 192 +700MHz golden band completed the VoNR voice/video test call on May 17, which will be officially launched at the end of 20021. For home users, complete the world's first 5G+8K live broadcast application test of radio and television network; In terms of industry application, during the epidemic period, the radio and television 5G network entered the main battlefield of Hubei War and related key areas, providing mobile broadband, video surveillance, remote dispatching and other services. The first educational system application of Radio and Television 5G also officially landed under the call of "stopping classes and not stopping studying".

On the other hand, it is not easy for radio and television to really build and use 5G, and the investment in network construction in the early stage of 5 G is huge. Under the situation that the main business of traditional cable TV is deteriorating and the development of new business is less than expected, where the funds come from has become an urgent problem to be solved.

In addition, the national radio and television network has not yet been built. In recent years, in order to realize the national network integration, the administrative impetus has been increased. In 2020, nine ministries and commissions issued the "Implementation Plan for the Convergence and Development of National Cable TV Networks", which made some detailed explanations on the convergence plan. However, the practical problems faced by funds and laws can not be ignored, and the implementation level of each province and the complexity of coordination work will also affect the integration progress. Even if the integration is completed, how to reorganize and reconstruct the original business in each province is also a major examination question for radio and television.

In terms of business development, by the end of March, the number of users of China Mobile and 5G packages had exceeded 50 million, and radio and television had fallen behind in the development of 5G. However, the 5G license is still in the hands of China Radio and Television, and it does not belong to provincial cable network operators. Under the background that the national network has not yet been built, radio and television can not carry out the 5G mobile service as a whole, which will also affect the development of radio and television 5G services.

Cooperate with China Mobile 5G,

What does it mean to China Radio and Television?

Various obstacles encountered by 5G have made radio and television unable to cope. Leveraging the three major operators may be a feasible solution at present. China Mobile also needs to use the main frequency band of 700MHz to save the network construction cost. It is the general trend that 5G*** has been built and enjoyed. Both sides are in the 4.9GHz band, so it seems natural for China Radio and Television to cooperate with China Mobile.

According to the contents of the network construction plan jointly determined by both parties, both parties jointly invest in the construction of 700MHz 5G wireless network at the ratio of 1: 1, and * * * owns and has the right to use 700MHz 5G wireless network assets. China Mobile provides China Radio and Television with a transmission network from the 5G base station in the 700MHz band to the docking point of China Radio and Television in the city or provincial center, and opens the 5G network in the 2.6GHz band for free. China Mobile will undertake the operation and maintenance of the 700MHz wireless network, and China Radio and Television will pay the network operation and maintenance fee to China Mobile. Before the 700MHz band 5G network has commercial conditions, China Radio and Television will enjoy the services provided by China Mobile's 2G/4G/5G network for a fee. China Mobile provides paid international business transfer service for China Radio and Television. On the basis of maintaining the independence of their respective brands and operations, the two parties will explore the model innovation of products and operations, carry out in-depth cooperation in content and platforms, and carry out cooperative operations of channels and customer service.

For China Radio and Television, we can enjoy the achievements of China Mobile's 5G base station construction, rapidly develop 5G services and operations, and enter the stage of expanding users. After all, by mid-May, China Mobile had built 65,438+024,000 5G base stations covering 56 cities. In addition, it can effectively reduce the cost of China radio and television networking and network operation and maintenance.

But in business, there are no eternal friends, only eternal interests. "It takes hard work to strike while the iron is hot". Cooperation with China Mobile is bound to be an opportunity for development, but strengthening its own strength is a long-term solution. Previously, China Radio and Television and China Mobile had cooperated in fixed-line broadband, but with the development of China Mobile in broadband, the cooperative relationship between them collapsed. Cooperating with China Mobile's 5G to promote communication services can solve the thirst of China Radio and Television, but it doesn't have its own network and can only be controlled by others. At the same time, the cooperation deadlines between China Mobile and China Radio and Television are 203 1, 12, 3 1, and the future is still unknown.

At the same time, the weakness of radio and television is not only network construction, but also operation service, technology development and product planning. Radio and TV need more thinking and efforts to make achievements.

Write at the end:

The situation faced by radio and television is becoming increasingly severe. If we want to make a comeback through 5 G, it is bound to fight a sustained and arduous battle. The strength of radio and television itself is the confidence to win. On the other hand, in the short term, the business model of 5G is still unclear, and the development of radio and television 5G is not yet mature. It is unrealistic to hope that 5G will bring revenue quickly. At present, radio and television need to find new sources of income, and the transformation and upgrading of traditional business is particularly critical. After all, radio and television need cash flow to maintain normal development, and 5G also needs financial support, while the performance and income of radio and television are declining, and loss-making operation has become a common phenomenon.

Radio and television have no choice. If you don't advance, you die. Go in slowly and go back quickly.