What opportunities does e-commerce bring to foreign trade enterprises in China?

1 as a new business model, e-commerce has brought many opportunities to China's foreign trade enterprises.

(1) E-commerce provides a platform and opportunity for China enterprises to show to the world. Its advantage is that enterprises no longer need to establish overseas sales networks or offices, but can actively publish supply and demand information by establishing websites and related foreign trade websites. You can use online marketing to advertise for enterprises, let more people know about enterprises, use e-commerce as an advanced tool to enhance the competitiveness of enterprises in the international market through the Internet, and it is easy to understand the market conditions of countries around the world. Enterprises can transcend space and geographical restrictions, carry out production and business activities in any part of the world, establish contact with consumers all over the world, and promote products or services to every corner of the world.

(2) Under the traditional international trade mode, both buyers and sellers need to pay a high price in the process of finding suitable trading partners. E-commerce can not only break through the limitation of time and space, but also save a lot of manpower and material resources. Because of its global and open characteristics, it can conduct trading activities at any time and place. Colleagues who create more trade opportunities for enterprises also provide a large number of potential customers for enterprises and increase business opportunities. While establishing their own networks or relying on relevant international trade e-commerce platforms, China's foreign trade enterprises can also search for economic and trade information on relevant networks and find ideal trading partners. E-commerce can become a global market without geographical boundaries, and commodity information all over the world becomes more transparent.

(3) Traditional international trade, including negotiation, signing, customs declaration, chartering, booking space, insurance and payment settlement, etc., needs to be handled manually, which is easily limited by time and prone to errors, resulting in low transaction efficiency. According to statistics, the delay caused by the traditional method of making documents accounts for 6%, the slow payment accounts for 35%, the excessive inventory accounts for 18%, and the business loss accounts for 17%. The application of e-commerce abandons the traditional paper documents, and all kinds of electronic and standardized documents that are not limited by time can be transmitted instantly on the network, saving the time of filling in documents, avoiding all kinds of troubles caused by repeated filling in documents, simplifying business processes and improving business operation efficiency.

(4) For enterprises, the application of e-commerce can organically unite various functional departments, thus improving the internal work efficiency of enterprises, streamlining institutions and personnel, and reducing various expenses. As for the business itself, compared with domestic trade, international trade documents has a large number and high processing cost. In the traditional business model, the large participation of middlemen leads to the huge difference in delivery prices; However, international trade under the mode of e-commerce can save 90% of the document processing expenses, shorten the settlement time, speed up the capital turnover, save interest expenses and save procurement costs through the delivery of documents.

(5) Traditional foreign trade enterprises in China need corresponding infrastructure to carry out international trade business. The application of e-commerce in international trade can make the business operation of enterprises virtual and reduce the dependence on physical infrastructure. This is virtually in line with the low-carbon economic development model of "low energy consumption, low pollution and low emission". E-commerce is essentially an energy-saving business model. This non-contact economy can bring competitive advantages to China's foreign trade enterprises, so the most effective way to realize low-carbon economy is to develop and popularize e-commerce service model. This is not only an objective requirement for implementing Scientific Outlook on Development and realizing low-cost and efficient operation of enterprises; It is also an important means to actively promote the development of low-carbon economy, effectively realize energy conservation and emission reduction, and highlight corporate social responsibility.

As a new transaction mode that is still developing and improving, e-commerce has also brought great challenges and difficulties in the process of promoting the rapid development of China's international trade.

(1) It is a complicated process to fail to establish an international trade business framework for e-commerce. Transactions involve multiple departments, and business operations are accompanied by a large number of documents and bills. In order to achieve "single conformity, document conformity", documents and data not only need to be vertically separated, but also need to reach the transportable level. This requires all participating units and departments to standardize their data interfaces. In China, the rapid development of e-commerce cannot be satisfied without a strong system formed with relevant departments.

(2) The information infrastructure is weak and the network scale is relatively small. In order to realize the automation of all or part of the business processes from visiting, negotiating, signing contracts to cash on delivery in Internet trade, digital technology needs to use the organic connection between trade-related departments to realize the electronic data exchange between them. However, due to economic strength, science and technology and other reasons, compared with most international electronic enterprises, China's network infrastructure is still slow and backward, and the low level of informatization, slow network congestion and high tariffs further hinder the development of e-commerce. In view of the limited software and hardware environment of small and medium-sized enterprises, it is very difficult to realize electronic commerce in international trade.

(3) Due to the influence of economic conditions and cultural background, enterprises cannot actively develop the application of e-commerce in international trade, and quite a few enterprises lack the initiative to apply e-commerce in international trade. Although most foreign trade enterprises have already used the Internet, the international standard professional network platform has not been established for a long time and is still in the information search stage. Foreign trade enterprises lack competition consciousness and generally lack innovation.

(4) The network security problem must be solved. Although e-commerce has brought us convenience in life, it is also accompanied by risks. With the development of e-commerce, online banking, online contracts, electronic signatures and other applications will be more and more extensive. A large amount of transaction information will be transmitted online, and funds will be distributed between the mobile internet and the networks of different countries. Only when the data transmission, exchange and processing between networks have a high safety factor can we effectively protect trade secrets from being stolen and the payment system from being destroyed, and can we improve the online transaction of certification bodies. However, e-commerce today is very worrying.

(5) The laws and regulations related to online international trade transactions are not perfect, and the parties to the transactions are in different legal systems. How to distinguish the authenticity of online e-commerce documents and information, and how to regulate the jurisdiction of various legal issues involved in e-commerce, such as electronic contracts, e-commerce identity verification, online transactions and payments, online intellectual property rights, e-commerce, etc., are still different at present, and there is no unified international laws and regulations. However, China's current laws and regulations lag behind the development of the information industry system, and relevant laws have brought high risks to the subjects of e-commerce transactions that cannot be ignored. 3. Countermeasures and suggestions to speed up the development of e-commerce in China's foreign trade enterprises. In order to promote the healthy development of internet trade, we should take some measures.