What Martinrist said about the definition of new media

Martinist said that the definition of new media is a broad concept, the exact meaning of which is difficult to summarize, but it seems to encompass all the things we know in our daily lives, and it is usually opposed to the so-called "old media", i.e., traditional media. In this sense, the concept of new media is very broad.

New media is the use of digital technology, through the computer network, wireless communication network, satellite and other channels, as well as computers, cell phones, digital television sets and other terminals, to provide users with information and services in the form of communication. From a spatial point of view, "new media" refers to the current and "traditional media" corresponding to the digital compression and wireless network technology as the support, the use of its high-capacity, real-time and interactivity, can cross the geographical boundaries of the final globalization of the media.

Features

The most important feature of the new media represented by digital technology is that it breaks down the barriers between media and dissolves the boundaries between media media, between geography and administration, and even between the communicators and the receivers. New media also shows the following characteristics:

1, media personalization is prominent

Because of technology, all media in the past are almost mass. While the new media can be done for a more segmented audience, can be oriented to individuals, individuals can customize their own needs through the new media news. That is to say, each new media audience in the hands of the final information received by the combination of content can be the same, can also be completely different. This is very different from traditional media audiences can only passively read or watch undifferentiated content.

2, the audience more selective

From a technical point of view, in the new media, everyone can receive information, everyone can also act as an information publisher, the user can watch TV programs while playing music, while also participating in the program's polling, you can also search for information.

This breaks the limitation that only news organizations can publish news, and fully satisfies the segmentation needs of information consumers. Unlike traditional media, which is "audience-driven", new media is "audience-driven". The audience has greater choice, can read freely, can amplify the information.

3, a variety of forms of expression

New media forms, a variety of forms of expression process is relatively rich, can be integrated into the text, audio, picture as a whole, to do instantly, unlimited expansion of the content, so that the content into a "living thing".

Theoretically speaking, as long as the computer conditions are met, a new media can meet the world's information storage needs. In addition to large capacity, the new media also has the characteristics of "easy retrieval", you can store content at any time, it is very convenient to find the previous content and related content.

4, real-time information release

Compared with radio and television, only the new media really have no time limit, can be processed and released at any time. New media with powerful software and web pages to present content, you can easily realize 24 hours online.

New media is highly interactive, and the unique network medium makes the relationship between the information disseminator and the receiver equal, and the audience is no longer easily at the mercy of the media, but rather through the interaction of the new media, to send out more voices, and to influence the disseminator of information.