Problems of traditional clothing stores

Unconsciously, the epidemic has appeared in people's lives for more than two years. Repeated epidemics in the past two years have not only affected people's lives, but also affected the economy of many physical stores. Like the small city where I live, many physical stores choose to close or even close down because they can't make ends meet. Since the emergence of online shopping, the real economy has been greatly affected. Coupled with the epidemic, the physical store economy is really too difficult. Especially in the clothing industry, some shopping malls in Shenzhen have a backlog of spring clothes, and the production of summer clothes is also a problem. I believe that the garment industry in many places in Shenzhen is facing such problems. How difficult is the clothing industry under the epidemic situation?

Many shopping malls were closed under the epidemic, which made many stores unable to make ends meet. As long as there are positive cases, strict prevention and control will be carried out. On the one hand, the flow of people will be much less, on the other hand, the closing of shopping malls will reduce the gathering. In this case, the clothing industry not only has to sell or ship, but also has to bear high rents, which makes the clothing industry have a backlog of goods. If Shanghai is closed for such a long time this year, the store will definitely not survive. And at the moment of the epidemic, people stayed at home most of the time, and the demand for clothing was relatively small. Many people only have one or two to spend the spring, so it is difficult for the clothing industry to get high income at the moment of the epidemic.

At present, the competitiveness of the clothing industry is relatively large, and the competitiveness of men's wear is also good. For women's wear, there will be many new styles when the season changes, and I personally feel that the competitiveness of the clothing industry is really great. It is necessary to excel in design, ensure quality, and have preferential prices, but this is actually quite contradictory. Many garment factories are incomplete. For physical clothing stores, the biggest competitors are all kinds of online live clothing sellers, with low prices and good styles, which make many girls stop shopping.

At present, the epidemic situation is difficult in all industries, and the clothing industry should adjust in time to prevent a large number of stocks.