China's modern automobile marketing system is what kind of

Currently, our country draws on the international automobile production and marketing model to establish its own automobile marketing system, there are mainly the following four forms: franchised stores, ordinary dealers, car supermarket model, independent dealers.

Franchise stores

This is the main marketing model that auto manufacturers are actively promoting at present, the "four-in-one" model. 4S for short, is a set of automobile sales, maintenance, accessories and information services as one of the sales store. 4S store is a "four-in-one" as the core of the automobile franchise mode, including vehicle sales (Sale), spare parts (Sparepart), after-sales service (Service), information feedback, etc. (Survey), is 1998, is the first time that the automobile manufacturers have actively promoted the main marketing model, "four-in-one" model. Survey), is an imported product that was gradually introduced into China from Europe after 1998. Because it has established a close production and marketing relationship with various manufacturers, with a beautiful shopping environment, strong brand awareness and other advantages, 4S store sales mode, to maximize the consistent demand to meet customer needs and potential demand, so that manufacturers and dealers have formed an alliance between the wind and rain, manufacturers can quickly through the sales network to obtain the user's views and market information. This marketing model has been widely recognized by manufacturers and dealers, mainly because of its development of intuitively close to the user community, can be the first time the customer feedback back to promote dealers to improve the marketing strategy, and promote the manufacturers in accordance with the needs of the target audience to improve the product perfect after-sales service.

Ordinary dealers

This marketing model is generally engaged in a variety of brands of vehicle sales agency business, but also automobile manufacturers of after-sales service station. Agents and manufacturers to establish a long-term cooperative relationship, agents than independent dealers are better able to consider the long-term interests of manufacturers. Moreover, it is easier for the manufacturer to control the agent, and there are conclusive regulations on the agent's way of purchase, sales area and its payment method. Automobile manufacturers can divide the national market into many market areas, through a reasonable division of the scope of the market area of responsibility, so that the channel members to maintain a moderate scale of operation. However, this marketing model is not the mainstream mode of automobile trading at present. The biggest problem that exists in the regional distribution model is that it restricts the development of the agent, making the agent become an island, and can not give full play to its customer resources, resulting in its development is limited.

Automobile supermarket mode

The automobile trading market. This is in recent years the gradual emergence of an automobile marketing model, is in the city to plan a professional sales of automobiles in the market, which gathers a variety of brands of automobile stores, while also equipped with insurance companies, industrial and commercial departments, financial institutions, food service stores, etc., set of automobile sales, service, information, culture and other functions in one. This sales model has a large business area, complete sales varieties, and fierce competition within the market. The development of automobile supermarkets is a special form of compliance with the market development, its particularity is caused by the government according to the urban development and planning requirements, the government in the improvement of the land use rate at the same time, but invariably exacerbate the competition in the automobile market.

Independent dealers

In recent years a kind of independent dealers and decentralized personalized car sales in the quiet rise. Performance is accompanied by the rapid rise of private, private, joint-stock merchants, automobile manufacturers began to point the finger more at there are private or joint-stock automobile enterprises or groups, they began to franchise in more than one brand, began to play an increasingly important role in automobile sales. The development of independent dealers is similar to the development of franchised stores, except that it is more flexible, it can represent a variety of brands of automotive products, can maximize customer satisfaction, to provide customers with customized services to meet their different needs.