Yellow rice wine uses the blockchain "Huijishan Digital Winery" to launch Alipay.

A few days ago, Huijishan, the "time-honored brand" of yellow rice wine, launched the "digital winery" business on Alipay, exploring a new digital retail model based on blockchain.

Based on blockchain technology, Huijishan issues the corresponding "digital wine certificate" to the physical wine, which is equivalent to giving each can of wine in the winery an electronic identity. Can't forge, leave marks all the way, be open and transparent, and upgrade the traditional yellow rice wine to a new digital product.

Consumers can search for "Huijishan Digital Winery" through Alipay applet to make purchases. After the order is generated, they will get an exclusive digital wine certificate, which contains the "birth information" of rice wine, which can be used to realize online purchase, online delivery and online gift of rice wine.

Huijishan adopts M2C mode for consumers, and uses original intelligent warehousing and blockchain technology to ensure that the production and sales data of each bottle of yellow rice wine can not be tampered with, which is true and reliable, realizes the standardization of digital assets from production, warehousing and logistics distribution, and establishes the "original factory guarantee" mechanism for wine from factory to delivery.

Yu Weiqiang, chairman of Huijishan Company, said that Huijishan Digital Winery is a perfect combination of traditional culture and modern technology, and a breakthrough to reshape the old wine market and enhance the investment value of old wine collection.

It is understood that the technical supporter of Huijishan "Digital Winery" is the ant chain. In June 2020, 165438+ 10, the two sides signed a strategic cooperation agreement, and began to form a blockchain yellow rice wine industry alliance to build a digital yellow rice wine circulation platform with "digitalization+circulation+financial services" as the core.