What is the difference between customer service under CRM and traditional customer service?

Peng Wei software makes management easier! Answer for you.

What is the difference between customer service and traditional customer service? Bian Xiao won't copy those words about professionalism online, but Bian Xiao will talk about it in an easy-to-understand way.

The tradition of customer service is computer stand-alone CRM software; If we go a little further, traditionally, it is the era of notebook registration, where telephone calls and important things are recorded in one notebook. From keeping pace with the times, from manual notes to using computers and mobile phones at the same time, especially mobile phones to view customer information anytime and anywhere, this difference is obvious. In terms of system security, the integrity of customer information, no customer loss; From the operation point of view, it is simple step by step, without complicated steps and processes, and it is easy to call up customer information for verification; From the interface, the interface is simple and visually comfortable.

For enterprises, customer management is extremely important. Every enterprise has a certain number of customers, and only by in-depth study of customer needs can enterprises bring more business opportunities. In the process of implementing customer relationship management, the system will produce a lot of useful customer data, and the potential needs of many customers can be found by using intelligent analysis tools, thus achieving targeted marketing strategies.

So crm can reduce costs and increase income; Improve the operational efficiency of enterprises; Can provide personalized service for customers, retain customers and improve customer loyalty; Can screen out the correct customer base; Help to expand the market; It is beneficial to tap the potential needs of customers and realize targeted marketing strategies.