Development trend of maternal and child industry in 221

The transaction scale has steadily increased and the penetration rate has been continuously improved

With the continuous penetration of e-commerce into various offline consumption patterns, China's maternal and child e-commerce has developed rapidly. The data shows that from 211 to 219, the transaction scale of China's maternal and child e-commerce continued to grow. In 219, the transaction scale reached 91.8 billion yuan, an increase of 18.7% year-on-year; By 22, the transaction scale is expected to exceed 1 trillion yuan.

At the same time, the penetration rate of mother-infant e-commerce has been increasing, from 3.4% in 211 to 25.2%, indicating that more and more "mothers" are more willing to choose online consumption.

demand trend: customization+sociality+market sinking

with the trend of increasing user scale and consumption upgrading, the demand status of China's maternal and child e-commerce industry will change. First of all, under the background of the "epidemic situation" promoting the development of parent-child online education, the concept of professional and quality parenting has gradually penetrated into users, and the demand for customization of related parent-child services will become increasingly prominent;

Secondly, with the emotional attributes and experience of maternal and child products and services further enhanced, the social needs among users will be further broadened;

furthermore, with the acceleration of urbanization and the increase of per capita income in China, the demand for specialization and convenience of mothers and infants in the third, fourth and fifth tier cities has also expanded, and the market for e-commerce services for mothers and infants will further sink.

—— For more industry-related data, please refer to Foresight Industry Research Institute's Market Prospect Forecast and Investment Strategic Planning Analysis Report of China Maternal and Child E-commerce Industry.