Traditional Culture Encyclopedia - Traditional culture - How does our company enter e-commerce? What is the entry point? Is how to enter e-commerce?
How does our company enter e-commerce? What is the entry point? Is how to enter e-commerce?
1. First of all, we need to change our understanding of e-commerce. Only with a deep understanding of e-commerce can we pay more attention to the development of enterprise e-commerce. Now many traditional enterprises say that they want to transform e-commerce, but they don't pay much attention to it;
2. Enterprises need to have a clear positioning goal in the early stage of transforming e-commerce. If the positioning is unclear, it will get twice the result with half the effort. Regarding the early positioning of enterprises, it is necessary to combine many factors such as enterprises, market environment and industry environment;
3. There is no mature e-commerce team. I can't find e-commerce talents suitable for my own enterprise, I don't know how to choose online channels, and I lack experience in marketing planning and promotion, which has become a shortcoming of traditional enterprises.
4. At the same time, enterprises need to have a detailed understanding and analysis of their own actual situation, and distinguish advantages and disadvantages; By analyzing the operation and mode of industries and competitors in e-commerce, enterprises can only have a comparative development in e-commerce if they fully understand the market and competitors.
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