Does anyone watch municipal TV anymore?

City TV is one of the mainstream official media in its city, responsible for the release of authoritative information from the municipal government and the city's news and public opinion work. In China's "four levels of television" system, the city TV station is at the bottom of the pyramid, due to the scale, funding and other factors, the development is relatively slow, with the continuous development of radio and television business and change, the competition between the industry has gradually intensified, in particular, the Internet and other new media, the rapid development of the city TV station to survive, the development of more and more narrow space, facing more severe challenges. The city TV station is facing more and more severe challenges.

The current development of city TV stations is characterized by poor quality of self-organized programs, declining advertising revenue, and difficulty in retaining excellent talents. The core of development should be based on the local community to enhance the attractiveness and influence of the media. Despite the drastic changes in the media landscape, the content advantage of TV media is unshakeable in a short time. Especially in the case of city TV stations, localized content often has originality and unique communication value, which is the core competitiveness of city TV stations.